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July 14, 2025 | New York, USA.
The day many maximalists dreamed finally: Bitcoin has just overcome Amazon in market capitalization, ensuring his position as the fifth largest asset in the world, only below giants such as Apple, Microsoft, Saudi Aramco and Alphabet. The news, published today by The Block, electrified the global crypto community and reopened the debate on how far the queen currency can go in a context of changing monetary policies, institutional adoption and a demand that does not cease to surprise. But, at the same time, the main analysts warn: this rally will not be linear or easy. What is coming could be a long bullish market, exhausting and full of psychological traps for traders without patience.
The story of how Bitcoin came to move to a monster as Amazon reads as an epic saga of technology, speculation and ideological conviction. Just 15 years ago, BTC was an experiment between cypherpunks and libertarian geeks. Today, with a capitalization that exceeds 1.5 billion dollars, the most famous cryptocurrency in the world breaks another psychological barrier: it is already more together than one of the largest retailers on the planet.
The trigger for this milestone is not one. On the one hand, the massive entry of institutional capital through ETF spot approved in the US, Europe and Asia has fired the flows. The Blackrock and Fidelity funds already absorb more bitcoin than mine every month, generating an artificial shortage that pushes the price to levels that many believed impossible before 2030.
On the other hand, macroeconomic narrative favors Bitcoin as an active alternative refuge. With the Federal Reserve preparing features and inflation giving pumps in developed economies, more and more family officers, sovereign funds and even central banks flirt with BTC as a strategic reserve.
But the ascent comes with a small print: the most serious analysts - a block - warn that what opens now is not a vertical climb to the moon, but a prolonged upward market, full of deep corrections, long lateral phases and strong liquidation movements to expel weak hands.
"This is not going to be a six -month sprint as in 2020 or 2021. It will be a marathon. There will be madness rallies, but also falls that will destroy leverage traders," said a senior analyst at Glassnode. According to firm data, cold accumulation remains at historical maximums, but intra-seamal volatility suggests that many speculators are not prepared to hold positions when the next cleaning arrives.
Meanwhile, on Twitter/X, the hashtags #bitcoinflippening, #Btc5th and #amazonvsbitcoin became a global trend. Michael Saylor, CEO of Microstrategy and one of Bitcoin's greatest evangelists, soon tweet: "First Amazon. Next goal: Saudi Aramco."
In Wall Street, some portfolio managers already recalculate their exhibition: funds that until two years ago ignored Bitcoin by โvolatile and riskyโ now restructure their mandates to include it with gold and large techs. The question is not whether Bitcoin is consolidated among the world's largest assets, but how fast the market share of other traditional shelters will devour.
Topic Opinion:
That today exceeds Amazon is no accident: it is the culmination of a decade of adoption, narrative, technology and collective faith. But I worry that many traders, dazzled by holders, underestimize what a long bullish market implies: it is not linear, it is not easy and is not suitable for impatient. The challenge will not be climbing the rally, but survive without being liquidated by emotions. My advice: manages risks, takes partial gains and remembers that no assets rises in a straight line. Bitcoin came to stay, but your capital too.
๐ฌ Do you think BTC can climb more positions and reach Aramco or even Apple?
Are you prepared for a bull market that can last for years and squeeze everyone's psychology?
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