Binance's Meme Path:
Round 1: Palu (Binance system) + Binance Life/Customer Service Xiao He (Internal cultural meme)
Round 2: Hakimi (Web2 breaking the circle meme) + Cultivation (Binance system)
Round 3: Vulgar Penguin (Classic internet meme) + BNBholder (Binance system asset consensus)
Do you see the pattern? Each new launch is almost always a pairing of 'an internal Binance ecosystem project + an external community/cultural meme', and this is no coincidence, but rather a strategy. Why must it be 'Binance system + external meme'?
Basic support assurance: Binance system Memes (especially those related to BNB assets, Binance employee culture, and ecosystem projects) naturally have early holders, community consensus, and ecological support, providing basic liquidity and topicality upon launch, thus reducing cold start risks.
Breaking the circle ability injection: Purely internal memes struggle to sustain market sentiment. Pairing with Web2 memes, internet-wide memes, and subcultural symbols (such as Hakimi and Penguin) can quickly attract external traffic, create social transmission, and expand the user base.
Balance and expansion: This set of combinations not only consolidates the internal strength of the Binance ecosystem but also continuously captures new groups through external culture, forming a 'steady yet innovative' launch rhythm.
At this stage, purely relying on community self-creation without Binance genes for memes faces great difficulty in rising on Binance. Based on market cap distribution, currently, memes that can stabilize at a million-level or even higher market cap mostly have Binance system attributes. Although there are explosive cases in purely community projects, the overall proportion is relatively low, and sustainability remains to be verified.
In the future, the path for memes on BSC is likely to continue using the 'one internal and one external' dual-engine model.
For project parties: Binding to the Binance ecosystem (BNB assets, ecosystem projects, official culture) has become an important bonus point, even an invisible threshold.
For players: Paying early attention to projects that combine 'Binance system narrative + strong传播力 external culture' may be key to capturing the next launch opportunity.
Binance is using this mechanism to control the quality foundation of the Meme sector while continuously creating market hotspots. In the Meme world of BSC, ecological identity + breaking the circle transmission are indispensable
