📅 October 25 | Toronto, Canada
An explosive partnership between Tether, the company behind USDT, and video platform Rumble promises to bring cryptocurrency to millions of creators and viewers. Starting in December, Rumble's more than 51 million monthly active users will be able to send and receive tips in Bitcoin, marking a historic milestone for the integration of crypto micropayments on social media and content platforms.
The feature will be the first step in an ambitious plan to turn Rumble into a self-sufficient Web3 platform, supported by Tether's infrastructure and Lightning Network technology.
📖 According to The Block, Rumble, known for being a decentralized alternative to YouTube, will introduce tipping in BTC in December 2025. The system will allow users to reward content creators with instant transactions and minimal fees, using the Lightning Network.
The project is backed by Tether, which became a strategic investor in Rumble earlier this year, with the intention of driving mass adoption of Bitcoin outside the traditional financial sector.
Tether's CTO, Paolo Ardoino, noted that the goal is to “democratize access to digital value” and facilitate direct monetization without intermediaries.
“We are breaking the barrier between entertainment and digital finance. Creators shouldn't rely solely on ads or algorithms, but on their community and the value they generate,” Ardoino stated.
The tipping feature will first reach verified creators, with plans to gradually expand to all users throughout 2026. Additionally, Rumble is considering integrating payments in USDT and USDC in future versions, to offer value stability to creators who prefer to avoid BTC's volatility.
With over 51 million monthly users and sustained growth in the Americas and Europe, the platform is emerging as one of the first content giants to natively adopt Bitcoin.
Analysts point out that this integration could redefine the creator economy by allowing global, uncensored micropayments, a proposition impossible under traditional payment models.
Topic Opinion:
For years, there was talk of "social Web3," but few platforms have achieved a true integration of crypto payments. This union demonstrates that cryptocurrencies can be more than just an investment: they can be a connection, a community, and a direct reward. The success of this experiment will depend on the usability and financial education of users, but the potential is immense.
💬 Do you think this Bitcoin tipping model will revolutionize social media?
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