Ripple has scheduled its 2025 Swell event in New York City, highlighting its focus on financial industry partnerships.
Speakers from Citibank and Franklin Templeton reflect increased interest from traditional finance in blockchain and digital assets.
Ripple’s recent legal win, acquisition, and bank license application add weight to this year’s high-profile conference.
Ripple has officially confirmed that its annual Swell conference will take place on November 4 and 5 this year. The enterprise blockchain firm, headquartered in San Francisco, will move its flagship event to New York City for the first time. The location holds strategic importance as it remains the financial capital of the world.
Ripple has announced the first group of confirmed speakers for this year’s event. Sandy Kaul, who leads innovation at investment giant Franklin Templeton, and Ryan Rugg, Citibank’s head of digital assets, will both be featured. Their presence signals a growing connection between traditional financial institutions and blockchain infrastructure providers.
Swell's global footprint
Since its debut in Toronto in 2017, the Swell conference has been hosted in various financial hubs around the globe. The 2018 event in San Francisco featured former U.S. President Bill Clinton as the keynote speaker, drawing widespread media attention. That same year, Ripple partnered with Madonna on a philanthropic initiative.
Earlier versions of Swell have been associated with product-launch anniversaries in the past. The latest event in 2018 saw Ripple present the xRapid payment solution that makes use of XRP. In a follow-up announcement a year later in Singapore, the firm announced it had crossed the 300 customer threshold on its On-Demand Liquidity (ODL) service. Most recently, Swell events were organized in Dubai on 10 February 2023 and in Miami on 6 March 2024, at which Ripple announced preliminary information on its RLUSD stablecoin platform.
The current conference comes after a time of heightened activity for Ripple. The company has finally settled its two-year legal tussle with the U.S. Securities and Exchange Commission. In April, Ripple made another confirmation of an acquisition of $1.25 billion that further augmented its enterprise capacity. It has also sought a United States national banking license.
Market implications for XRP holders
With Ripple clearing regulatory hurdles and expanding its service offerings, the 2025 Swell event is expected to attract high interest from XRP holders and institutional players. While past Swell events have correlated with price movements in XRP, the current focus appears to be on long-term utility and strategic alignment with the financial sector.
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