Figma's $70M Bitcoin ETF investment signals a growing shift among tech firms toward adopting crypto in corporate treasury strategies.
By allocating 4% of its liquid assets to Bitcoin, Figma showcases rising confidence in digital assets as long-term financial tools.
Figma’s strategic Bitcoin exposure and upcoming IPO reflect broader institutional acceptance of crypto as a mainstream investment asset.
Figma, the design platform giant, has publicly disclosed a major Bitcoin investment, signaling a strategic shift in corporate finance. In a recent U.S. SEC filing, the company confirmed it holds $69.5 million in Bitwise Bitcoin ETF (BITB) shares. Moreover, the board approved an additional $30 million Bitcoin purchase, bringing its potential crypto exposure close to $100 million. This financial move positions Figma as a rising corporate player in Bitcoin-backed investments, joining a growing list of firms reshaping digital asset adoption.
Figma’s Bitcoin allocation represents about 4% of its liquid assets, highlighting growing confidence in crypto as a store of value. The decision echoes a trend set by firms like Strategy (formerly MicroStrategy), which holds over 597,000 BTC. Strategy’s early crypto treasury positioning helped fuel a 77% stock premium, reinforcing Bitcoin’s appeal to corporate treasurers.
Strategic Corporate Shift to Bitcoin
Besides the ETF purchase, Figma revealed its intent to reinvest $30 million worth of USDC into spot Bitcoin. The board approved this move on May 8. Hence, the firm is not just experimenting—it’s signaling long-term belief in digital assets.
Additionally, this comes after Adobe’s failed $20 billion bid to acquire Figma in 2022. That deal fell apart in 2023 after regulatory objections in the UK. Since then, Figma has sought new ways to strengthen its independence and financial resilience. Its quiet April 2025 IPO filing set the stage for this public crypto treasury revelation.
Crypto Treasuries Are Going Mainstream
Figma’s foray into Bitcoin ETFs strengthens the growing narrative that crypto belongs in institutional portfolios. Moreover, regulated products like BITB offer corporate buyers transparency and lower risk. This reduces hesitation among firms exploring Bitcoin without direct exposure to volatility or custody concerns.
Consequently, Figma’s actions could spark similar moves across tech and fintech firms. As more companies allocate capital to Bitcoin, inflows into digital asset markets may accelerate. This behavior could push Bitcoin closer to becoming a mainstream financial instrument rather than a speculative asset.
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