Smarter Web invests $25M more in Bitcoin, boosting total to 773 BTC
Its treasury strategy mirrors MicroStrategy’s bold crypto moves
Bitcoin holdings push company valuation close to £900 million
The Smarter Web Company, a UK-based digital services firm, has intensified its Bitcoin holdings with a fresh $25 million investment. This latest move brings its total Bitcoin stash to over 773 BTC, underlining its strong commitment to a Bitcoin-focused treasury model.
This strategy has rapidly gained traction among listed companies looking to boost their profiles and attract investor interest. Smarter Web’s aggressive Bitcoin acquisition mirrors a trend first made famous by MicroStrategy, where corporate balance sheets are rebalanced to include crypto assets.
A Surging Valuation on Bitcoin Hype
The company’s Bitcoin-heavy approach has done more than just grab headlines—it’s driven valuation gains. Once a small player on the Aquis Exchange, Smarter Web’s market cap has skyrocketed, nearing £900 million, mostly due to investor enthusiasm over its crypto strategy.
This tactic isn’t unique to Smarter Web. A growing number of microcap firms in the UK and Europe are using Bitcoin treasury strategies to breathe life into dormant stock prices. It’s a calculated risk—Bitcoin’s volatile price can boost or hurt company value—but one many are willing to take.
NEW: The Smarter Web Company adds $25M in Bitcoin, pushing total holdings past 773 $BTC as its treasury strategy accelerates. pic.twitter.com/DQ8jjiN9gz
— Cointelegraph (@Cointelegraph) July 1, 2025
A Trend with Momentum—and Risks
With this latest purchase, Smarter Web is signaling confidence in Bitcoin’s long-term potential, despite its well-known market swings. Analysts and investors are watching closely, especially as regulators begin to pay more attention to companies pivoting into crypto territory.
While the move has so far rewarded the company with soaring valuations and media attention, the real test will be how this strategy performs over time—especially during periods of Bitcoin downturns.
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