Trump Media approves $400M stock buyback plan.
Bitcoin strategy remains separate and unchanged.
Company leverages strong cash reserves for both moves.
Trump Media & Technology Group (NASDAQ: DJT) has authorized a stock buyback of up to $400 million. The move aims to boost shareholder value and shows confidence in the company’s long-term prospects. According to CEO Devin Nunes, this buyback will be executed in the open market through purchases of DJT common stock and warrants.
This decision comes as the company leverages its healthy financial position, which includes nearly $776 million in cash and equivalents. The buyback plan is expected to reassure investors and potentially support the stock price, especially after recent volatility.
No Impact on Bitcoin Holdings
Importantly, Trump Media emphasized that this stock repurchase is completely separate from its $2.3 billion Bitcoin treasury strategy. That plan, unveiled earlier this year, involves holding a substantial portion of the company’s treasury in Bitcoin, inspired by firms like MicroStrategy.
The Bitcoin fund was secured through a private placement that raised around $2.5 billion—$1.5 billion in common stock and $1 billion in convertible notes. The company aims to use these funds to build a large reserve of Bitcoin on its balance sheet, aligning with its vision of financial sovereignty.
LATEST: Trump Media $DJT authorizes $400M stock buyback, fully separate from its $2.3B Bitcoin treasury strategy, which remains unchanged. pic.twitter.com/eV4IxKKqBr
— Cointelegraph (@Cointelegraph) June 23, 2025
Dual Strategy, Distinct Purposes
By launching a $400 million stock buyback while maintaining its aggressive Bitcoin accumulation, Trump Media is executing a dual strategy: enhancing shareholder returns while also positioning itself as a crypto-forward media firm. The company clarified that both initiatives are separately funded and serve different objectives.
With this approach, Trump Media is signaling both confidence in its market value and commitment to Bitcoin as a reserve asset.
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