Bitget becomes regional partner at four MotoGP Grands Prix in 2025.
Campaign features MotoGP legend Jorge Lorenzo and “Make It Count” theme.
Activities include trackside activations, VIP experiences, digital integration.
Bitget, a leading cryptocurrency exchange, is now an official regional partner of MotoGP for select Grand Prix events in 2025. The collaboration will span across four major races: Italy (Mugello), Germany, Spain (Barcelona), and Indonesia. This unique partnership connects the dynamic world of crypto trading with the high-octane precision of MotoGP.
“Make It Count” Campaign with Jorge Lorenzo
Kicking off the partnership is Bitget’s “Make It Count” campaign, starring three-time MotoGP world champion Jorge Lorenzo. Known for his razor-sharp focus on the racetrack, Lorenzo embodies the mindset Bitget aims to inspire in traders—calculated decision-making, mental discipline, and strategic agility.
Bitget CEO Gracy Chen highlighted the synergy between racing and crypto, stating that “racing is a sport of milliseconds; crypto is a market of micro-decisions.” Both domains demand quick thinking and high performance under pressure.
NEW: Bitget announces partnership with MotoGP as regional partner for select Grand Prix events in 2025. pic.twitter.com/A8mJ6HpM4l
— Cointelegraph (@Cointelegraph) June 23, 2025
Engaging Experiences and Digital Integration
Bitget will enhance fan experiences at these MotoGP events through immersive trackside activities, behind-the-scenes paddock access, exclusive VIP hospitality, and digital fan engagement. This marks a significant step in Bitget’s ongoing mission to integrate its brand into mainstream sports culture, following previous partnerships with Lionel Messi, Juventus, and La Liga.
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