MicroStrategy Ramps Up Bitcoin Buys in 2024

  • MicroStrategy has bought over $2B in Bitcoin each month for 5 months.

  • Its 2024 buys exceed its highest full-year total before.

  • The aggressive buying spree began in November 2024.

MicroStrategy’s Bitcoin Appetite Hits New Highs

MicroStrategy is making bold moves in 2024, buying more Bitcoin in the last five months than it ever has before in an entire year. According to the latest data, the firm has been purchasing over $2 billion worth of Bitcoin each month—a massive acceleration compared to its previous pace.

Before this year, the company’s biggest yearly purchase was $2.6 billion. Now, it’s surpassing that monthly. This marks a significant shift in strategy and raises important questions about what has triggered this aggressive accumulation.

What Changed in November 2024?

November 2024 appears to be the turning point. Market sentiment, institutional momentum, and growing interest in Bitcoin as a strategic reserve asset may have influenced MicroStrategy’s renewed conviction.

The surge may also reflect expectations around macroeconomic factors such as inflation, interest rates, or a potential spot Bitcoin ETF approval, which was heavily speculated in late 2024.

MicroStrategy’s CEO Michael Saylor has long been a vocal Bitcoin bull, but this level of buying activity shows an even stronger belief in Bitcoin’s future potential as “digital gold.”

Strategy has been buying +$2b $BTC A MONTH a for the last 5 months.

For context: the most it ever bought in a single year before 2024 was $2.6b.

Something clicked in the markets on November 2024, and $MSTR has been buying Bitcoin like crazy ever since. pic.twitter.com/zKeXOjaqW6

— Bitcoin Archive (@BTC_Archive) May 17, 2025

A Signal to the Market

MicroStrategy’s massive buys are not just portfolio moves—they’re also market signals. The company now stands as one of the largest corporate holders of Bitcoin, and its activity can impact market sentiment globally.

This aggressive buying spree could also inspire other firms to revisit their crypto strategies, especially with institutional adoption picking up.

With billions flowing into BTC month after month, MicroStrategy is reinforcing its role as a major Bitcoin whale—potentially reshaping the market in the process.

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