Cannes Merchants Set to Embrace Bitcoin This Summer

  • Cannes merchants to begin accepting Bitcoin and crypto

  • City council targets 90% merchant adoption

  • Launch expected during summer 2025

Cannes Leads Crypto Adoption Among French Cities

In a major development for crypto use in everyday life, merchants in the City of Cannes, France, are preparing to accept Bitcoin and other cryptocurrencies starting this summer. The Cannes city council is spearheading the initiative, with an ambitious goal: reaching a 90% adoption rate among local businesses.

This move positions Cannes as one of Europe’s most crypto-forward cities, potentially setting a benchmark for other tourist-heavy destinations exploring digital payment options.

A Bold Vision for Local Payments

The plan reflects Cannes’ growing interest in integrating blockchain and crypto technologies into daily commerce. By encouraging businesses—from restaurants and boutiques to hotels and entertainment venues—to adopt crypto payments, the city aims to provide both residents and tourists with more flexibility in how they transact.

While France has been cautiously progressive in its stance on digital currencies, Cannes is taking a bold leap. The push is part of a broader municipal innovation strategy that aligns with global trends toward decentralization and financial autonomy.

JUST IN: Merchants in the City of Cannes, France will start accepting Bitcoin and crypto this summer, with the council aiming for 90% adoption. pic.twitter.com/dm7nWlWM4l

— Bitcoin Archive (@BTC_Archive) May 5, 2025

Implications for Crypto in Europe

If Cannes achieves its 90% adoption target, it could serve as a successful model for other cities in Europe and beyond. The timing—launching during the busy summer tourist season—suggests strategic thinking, offering visitors the convenience of using crypto while also testing large-scale usability.

Crypto advocates are hopeful this experiment will validate the practicality of decentralized currencies in real-world economies, while skeptics will be watching closely to see how businesses and consumers respond.

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