Popular Solana meme coin launchpad Pump.fun has announced the Initial Coin Offering (ICO) of its native token, $PUMP, starting July 12th.
The Pump.fun ICO will offer 150 billion tokens for sale, each priced at $0.004, which constitutes about 33% of the total $PUMP token supply.
Considering the platform’s popularity throughout this bull cycle, many are viewing the Pump.fun token as one of the best cryptos to invest in, especially as a new broader-market rally appears to have started just before its ICO.
However, concerns regarding the platform’s slipping dominance, centralized and extractive tokenomics and the availability of far better investments should give prospective buyers a pause.
Pump.fun Token ICO Set For July 12th
The Pump.fun ICO is currently one of the biggest stories in the crypto market as investors monitor whether the popular meme coin launchpad’s native token could be an attractive investment.
The ICO kicks off on July 12 at 2 PM UTC and will continue until July 15 or until all tokens are sold, whichever comes first. With 150 billion tokens available at $0.004 each, the company plans to raise $600 million.
Tokens will be available for purchase on the Pump.fun platform following KYC approval, as well as on leading exchanges like Bybit, Kucoin, Bitget, MEXC, Kraken, and Gate.io.
However, the ICO is not open to users from the US, UK, or EU-regulated platforms like Bybit.eu due to MiCA-related compliance restrictions.
The company’s co-founder Alon Cohen revealed that after revolutionizing the meme coin sector and the crypto market, Pump.fun now plans to take on legacy social media platforms, solving algorithmic slavery, monetization restrictions and censorships in the process.
today we announce $PUMP
pump fun invented a completely new way to launch tokens, owned this crypto cycle, and became one of the most successful startups ever. now, we’re aiming to kill legacy social media platforms.$PUMP will fuel our domination of crypto and social media. 
https://t.co/QquZkazymi
— alon (@a1lon9) July 9, 2025
Cohen cited better-quality meme coin launches, deeper social media integration, enhanced user experience, and team expansion as his top priorities.
However, Pump.fun faces difficult challenges ahead of its ICO, which raises questions about $PUMP’s prospects.
Is $PUMP One of the Best Cryptos to Buy?
Pump.fun’s dominance is rapidly slipping in the meme coin launchpad space.
LetsBonk.fun now drives 75% of the daily launchpad activity, The Solana Post and Dune Analytics reveal.
The emerging competitor has already overtaken Pump.fun in daily revenue, pulling in $1 million and signaling a potential power shift in meme coin market leadership.
While anticipation around Pump.fun’s token launch remains high, the platform itself has seen a steep 75% drop in trading volume since the meme coin frenzy peaked in January, Dune data shows.
Meanwhile. $PUMP’s extractive tokenomics is also drawing criticisms from the crypto community. With a 20% allocation for the team, 18% for a private sale and 13% for existing investors, a significant portion of the Pump.fun token supply is centralized.
Many investors are also uneasy about the company’s intention to pull another $600 million to $1 billion from the meme coin space, especially after already raising $750 million in revenue. Several prominent voices have called the Pump.fun ICO as “extractive”, while popular influencer Bonk Guy is referring to it as “the great extraction”.
Considering the criticisms surrounding the company, $PUMP may not be the best crypto to buy now.
Best Cryptos To Buy Now
A new crypto bull run is underway. The Bitcoin price has hit a new all-time high of $112,000, even as Ethereum and the altcoins are outperforming it.
Instead of buying controversial coins like $PUMP, investors could choose high-upside coins with bullish technicals. For instance analysts project that the Ethereum price could hit $3000 in the coming days, while ETH meme coins like Pepe, Floki and Mog Coin could deliver even higher returns.
Similarly, a strong bullish sentiment is developing around XRP as it nears its spot ETF approvals. $2.60 is the consensus short-term target, while $5 remains a strong possibility for this year.
Solana meme coins, including SPX6900, Bonk and Fartcoin are showing bullish strength as well.
Even among the new upcoming cryptos, coins like TOKEN6900 (T6900) could be better investments than $PUMP.
Pump.fun aims to take on social media giants like Meta, TikTok and Twitch, endeavours it will likely fail in. On the contrary, T6900 is fueled by delusionary humour, and unapologetically claims to have no utility.
The recent success of Fartcoin, Useless Coin and SPX6900 indicate that the latter is likely the winning formula.
TOKEN6900 is also a small cap meme coin, with its presale having a hard cap of $5 million. As a result, many are now viewing it as the next 100x crypto.
Visit TOKEN6900 Presale
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