📅 July 17, 2025 | San Francisco, USA
A double shock for the crypto scene: Coinbase, the largest exchange in the US, has just announced that its popular Base App, one of the most used Web3 wallets, is relaunching with a new name and brand identity to compete head-to-head with MetaMask and Rabby. Meanwhile, Sharplink Gaming, which has been making headlines for weeks, purchased another $68 million in Ethereum, cementing itself as one of the largest corporate holders of ETH… even surpassing the Ethereum Foundation itself in total holdings.
Coinbase: New Face, Same Mission (But More Web3)
According to The Block, Coinbase decided to make a dramatic impact on its Web3 adoption strategy by reimagining its Base App, which began as a gateway for users of its L2 Base network and expanded into a multi-chain wallet with direct integration into DeFi, NFTs, and decentralized applications.
Now, this wallet will be rebranded to attract users looking for an all-in-one Web3 hub, with decentralized identity, multi-chain support, native swaps, staking, and simplified self-custody tools. The new name—which Coinbase has yet to fully reveal—promises to be “easier to remember, more global, and closer to crypto culture,” in the words of its product team.
With the restructuring, Coinbase seeks to compete directly with giants like MetaMask, which dominates the sector, and attract a new wave of users entering Web3 for gaming, social, and DeFi without necessarily going through the centralized exchange.
Sharplink Gaming: The New Ethereum Whale
While Coinbase strengthens its commitment to retail infrastructure, Sharplink Gaming continues to expand its role as a corporation with one of the largest ETH balance sheets in the world. Today, it confirmed the purchase of an additional $68 million in ETH, adding to previous purchases that already placed it as the largest corporate holder, even surpassing the Ethereum Foundation.
Sharplink, originally a betting and esports platform, is now pivoting to become a sort of corporate crypto treasury. Its strategy combines ETH accumulation with a Web3 product roadmap: NFTs for fan engagement, tokens for staking rewards, and on-chain loyalty programs.
The stakes are no small feat: with Ethereum consolidated as the base asset for smart contracts and DeFi, Sharplink is positioning itself as an example of how non-tech companies use ETH as a store of value, product infrastructure, and innovation narrative all at the same time.
Topic Opinion:
This perfectly sums up the era we're living in: Coinbase wants every average user to become their own Web3 bank, while corporations like Sharplink demonstrate that Ethereum is no longer just a speculative asset, but a key component in multi-billion-dollar balance sheets.
The Base App rebrand confirms that the battle for the user's wallet is hotter than ever: whoever controls the Web3 access interface controls swaps, DeFi, NFTs, and the future of digital identity.
And Sharplink's move sends another message: the "Bitcoin as the sole corporate reserve" narrative is over. Today, Ethereum is scaling as a treasury asset, driven by staking, DeFi, and real-world applications. The question is: who will be next to follow in their footsteps?
💬Would you try Coinbase's new Web3 wallet, or are you still loyal to MetaMask?
Is Sharplink shaping the future of corporate treasuries with ETH?
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