📊🍔 Steak ‘n Shake Adds $10 Million in Bitcoin to Strategic Reserve💰
$BTC : −0.02%
Steak ’n Shake announced on Friday that its strategic Bitcoin reserve has expanded by $10 million, following the company’s commitment to build its reserve using all Bitcoin payments received from customers.
The American fast-food chain began accepting Bitcoin payments across all US locations in May 2025, leveraging the Lightning Network for fast and low-cost transactions. The initiative has received strong support from the crypto community, including Block CEO Jack Dorsey.
📈 Sales impact
Since enabling Bitcoin payments, Steak ’n Shake has reported a noticeable boost in performance. The company said same-store sales grew 15% month over month during the fourth quarter of 2025.
🗣️ “We have created a self-sustaining system — growing same-store sales that grow the SBR,” the company said in a post on its official X account. “Improving food quality expands Steak ’n Shake’s reach and leverages Bitcoin into a new and delicious dimension.”
🌍 Growing global trend
While several merchants have explored crypto payments, Steak ’n Shake remains among the few brands to scale Bitcoin adoption nationwide.
Globally, the trend is also gaining momentum. SPAR, one of the world’s largest retail franchises, has accepted Bitcoin at a supermarket in Zug, Switzerland, since early last year. Similarly, airline giant Emirates plans to accept Bitcoin and other crypto assets for flights and services starting later this year.
