#TrumpTariffs Trump to Nike: Move or Pay
Donald Trump has delivered a clear ultimatum to Nike: shift manufacturing to the U.S. or get hit with $7 billion in tariffs.
Nike’s Silence, Trump’s Response
Nike didn’t respond—and Trump didn’t wait. His team moved swiftly to show he’s serious, catching markets off guard.
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Market Shock
The impact was immediate: Nike’s stock slid, and investors started rethinking the stability of its $96 billion global operation.
Trump’s move fits into a larger agenda—using tariffs to force jobs and factories back to the U.S.
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What It Means for Nike
Nike’s manufacturing is deeply rooted overseas, especially in Vietnam. Shifting production stateside isn’t something it can do overnight.
Analysts say Nike now faces a tough choice: eat the costs, raise prices, or slash margins.
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What’s Next
Nike might seek a workaround—pursuing exemptions, negotiating delays, or even spreading production across new regions to avoid U.S. tariffs.
Bigger picture: this could spark legal battles, consumer price hikes, and diplomatic tensions—particularly with nations like Vietnam.
And with election season heating up, expect more “Made in America” pressure from Trump’s camp in the months ahead.