PSG Launches “PSG World” – A New Digital Home for Fans Around the Globe 🌍
Paris Saint-Germain (PSG) isn’t just making moves on the pitch—they’re making bold plays in the digital world too.
The club has partnered with Web3 tech company RTB Digital to launch PSG World, a brand-new online platform designed just for fans. The platform went live right before PSG’s 5-0 Champions League Final win over Inter Milan—marking a victory on and off the field.
🧠 What is PSG World?
Think of PSG World as a digital fan zone built for the future. Here’s what fans can do:
Share pre- and post-match reactions
Access exclusive content and behind-the-scenes media
Co-create content with other fans
Build connections with PSG supporters from all over the world
The goal? Stronger, more meaningful relationships with fans—no matter where they live.
🔗 Powered by Web3, Focused on Fans
PSG World is built using RTB Digital’s Web3 tools, giving the club direct access to its fanbase without relying on third-party platforms. This means:
“We have all these fans cheering for us, but not always on our platforms,” said Pär Helgosson, Head of PSG Labs.
“With PSG World, we’re creating a direct channel—so we can truly understand and connect with our fans.”
💬 Web3, Bitcoin, and the Bigger Vision
At the 2025 Bitcoin Conference, Helgosson laid out PSG’s vision alongside crypto leaders like James Heckman (CEO of Roundtable) and Aly Madhavji (Blockchain Founders Fund). The message was clear:
PSG is going global—and going on-chain.
The club plans to combine its massive global following with blockchain-based tools to create new ways for fans to engage—online, offline, and on-chain.
💡 Beyond Football: Data, Ownership, and Engagement
PSG says this isn’t just about tech—it’s about owning their audience and building long-term loyalty.
“We already lead in social media,” said Helgosson. “Now we want to lead in Web3 and tokenized fan engagement too.”
And they’re putting their money where their mouth is. Helgosson revealed that PSG has even invested part of its fiat reserves into Bitcoin—making it the largest football club to do so.
🚀 The Future of Sports Fandom Starts Here
PSG World is more than just a fan app—it’s a step toward the future of sports engagement. With RTB’s Web3 tech and PSG’s global brand, this platform could change how clubs and fans connect in the digital age.