JPMorgan will allow clients to buy bitcoin, marking a shift in strategy, even as CEO Jamie Dimon maintains his staunch skepticism about the asset.
JP Morgan has announced plans to allow its customers to buy bitcoin despite CEO Jamie Dimon's long-standing skepticism about the cryptocurrency.
The financial giant recently completed its first public transaction of tokenized Treasuries.
JPMorgan Embraces Bitcoin Trading While CEO Remains Skeptical
JPMorgan will allow clients to buy Bitcoin, its CEO Jamie Dimon said at a recent investor day.
The decision is a clear U-turn for the $4 trillion asset manager, which has recently taken a measured stance in embracing cryptocurrency investments.
The bank has already begun expanding its blockchain footprint and recently officially closed its first publicly announced tokenized treasury transactions.
The transactions involved partnerships with Chainlink and Ondo Finance. It signals JPMorgan’s growing familiarity with blockchain technology, even as it approaches some cryptocurrencies with caution.
The announcement follows growing mainstream interest in cryptocurrencies during 2025.
Dimon's recent statement comes as Strategy bought 7,390 BTC and is facing a lawsuit over its
$BTC hoarding plans.
However, the bank’s new Bitcoin product doesn’t seem to have changed Dimon’s personal opinion on cryptocurrency.
Earlier this year, the JPMorgan executive described Bitcoin as a “Ponzi scheme” with no real value. He also continued his history of skepticism about the asset.
Dimon has consistently maintained that position, even as his firm offers bitcoin-related services to meet client demand. During his speech, he also said he is not a fan of Bitcoin.
“I don’t know who Bitcoin itself is for, but I defend your right to smoke a cigarette. I will defend your right to buy Bitcoin. I personally would never buy Bitcoin,” Dimon stated in early 2024.
Bank expands blockchain services but rules out
$BTC custody.
While JPMorgan is expanding its cryptocurrency offerings to include Bitcoin purchases, the bank has made it clear that it will not provide custody services for the digital asset.
This selective approach allows the institution to respond to client interest in Bitcoin without fully embracing all aspects of the cryptocurrency infrastructure.
The bank’s approach appears to address customer demand for Bitcoin exposure while maintaining boundaries around its level of involvement with cryptocurrencies.
By offering non-custodial trading capabilities, JPMorgan creates a middle ground that acknowledges market interest while limiting certain operational and regulatory risks of holding crypto.
This measured approach allows the bank to participate in the growing digital asset market without contradicting its leadership's publicly expressed concerns about bitcoin's fundamental value.
Their statement comes at a time when Bitcoin is down just 3.7% from its all-time high of $109,000.
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