$XRP spent years facing doubt from traders and analysts. Many expected that institutional interest would remain limited. That expectation is now fading. Xaif (@Xaif_Crypto), a well-known crypto commentator on X, highlighted this change.

He shared a recent discussion between Bitwise CIO Matt Hougan and Scott Melker. His post pointed to a clear shift in tone as the industry begins to treat XRP as a serious focus.

A Clear Change From Industry Leaders

In the video he shared, Melker dubbed XRP’s base a “huge community that is excited.” Hougan described XRP as “a reasonable project.” He said he is not surprised that recent XRP product launches show strong engagement because there are people who love XRP.

The remarks showed how sentiment has moved. Hougan acknowledged that some crypto investors still view XRP with skepticism. However, he stressed that this does not affect the asset’s momentum.

He pointed to a huge committed community that continues to drive demand. Xaif used the conversation to show how different the market now sounds compared to previous years. The language has shifted from hesitation to recognition.

Institutional Entry Builds Ahead of a Key Launch

This moment arrives as Bitwise prepares to launch its XRP ETF between November 19 and 20. The firm plans to enter the market with the lowest fee among competing XRP funds. The pricing is a deliberate move to capture early interest from investors seeking efficient exposure. It also shows Bitwise’s confidence in the asset’s demand profile.

Xaif’s post ties this development into the larger trend. XRP is no longer treated as a fringe product. Major firms are positioning themselves to compete for market share. The timing, combined with rising institutional attention, marks the real change in how XRP fits into the wider investment landscape.

Community Support Shapes the Asset’s Momentum

Community support remains central to this shift. Both Hougan and Melker acknowledged the active and loyal XRP user base. Their remarks align with what long-time holders have demonstrated through years of market cycles. As Xaif noted, “It’s crazy watching the narrative flip in real-time.’

The community stayed present even during difficult periods. Institutions now see stability as a strategic advantage. Xaif highlighted this point as part of his broader message. The negative sentiment that once surrounded XRP has weakened. The community’s consistency, combined with upcoming institutional products, has increased XRP’s market relevance.

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