Anya has observed how NFTs are no longer just digital art experiments — they’re becoming strategic tools for major brands. And in that shift, Polygon has emerged as a go-to chain. Brands such as Starbucks, Coca‑Cola, Nike, Meta (via Instagram) and others have selected Polygon’s network to deploy NFT collections, loyalty programs or digital-collectible drops. The key attraction: low fees, high throughput, and a brand-friendly user experience.
A recent data-point shows that in April 2025, Polygon’s NFT volume reached about $22.1 million in weekly sales — surpassing even Ethereum in that week. That kind of performance gives brands confidence: if the network can handle real demand and high activity, it becomes less of a gamble to build there. For a major brand, that means less risk of blockchain friction, high gas fees, or consumer backlash.
Another reason brands pick Polygon: interoperability with Ethereum’s tooling plus the environmental/fee advantages. The network supports major open-source standards, low-cost minting, and often allows users to interact without heavy crypto-onboarding pain. This becomes a strong selling point when the target audience is mainstream consumers, not just crypto natives. Anya sees this as a critical difference: many brands don’t want the barrier of “you must know crypto first.”
How does Bitcoin factor into this narrative? While NFT adoption by brands isn’t directly linked to Bitcoin’s price, the broader market environment anchored by Bitcoin plays a role. When Bitcoin rallies, investor confidence, media interest and funding in web3 rise — which indirectly supports brand NFT initiatives and infrastructure investments like Polygon. Conversely, when Bitcoin cools off, the budget or risk appetite for brand experiments in web3 may shrink. That means Polygon’s brand-NFT story is not insulated from macro crypto cycles.
From the opposite direction: Polygon’s success with brand NFTs helps its ecosystem and token posture. When big brands launch NFTs on Polygon, that drives user activity, wallet interactions, secondary market volume and visibility. That ripple effect can uplift ecosystem-specific tokens, projects built on Polygon or altcoins interacting with it. If brands succeed, the network’s value proposition strengthens — and by extension, other coins on Polygon may benefit.
Let’s talk about other coins/projects: When a brand launches an NFT on Polygon, there may be associated tokens for loyalty, rewards, community access or secondary markets. Those tokens rise or fall with the brand’s engagement and Polygon’s network health. For example, if a brand’s NFT drop drives heavy minting, trading, and secondary volume, the token-ecosystem attached (or built on Polygon) sees benefit; if not, they may underperform. Anya sees this as the “ecosystem knock-on” effect of brand activity on Polygon.
Meanwhile, recent news around Polygon’s broader ecosystem shows ongoing infrastructure strength. For example, the network’s shift to support large-scale NFT volumes plus enterprise use-cases, and its position among brands gaining traction, are positive. This infrastructure momentum reduces the “what if” for brand decision-makers. When they see credible deployment, brands become more willing to pick Polygon for high-profile NFT launches.
In summary: NFTs on Polygon are appealing to major brands for reasons of cost, user-experience, infrastructure reliability and ecosystem readiness. The fact that weekly NFT volumes on Polygon have even overtaken Ethereum in certain weeks strengthens that appeal.
While Bitcoin’s market impact and alt-coin ripple effects remain relevant, the clearest takeaway is this: brands want blockchain solutions that work — and Polygon is increasingly offering one. Anya will be watching how the next wave of brand-NFTs performs and what that means for Polygon’s token, ecosystem projects and the wider alt-coin landscape.
