GameSquare

📅 July 21, 2025 | Toronto, Canada
GameSquare, the digital entertainment and eSports company that surprised Wall Street in 2024 with its leap into the crypto world, has just made a statement: today it purchased 8,351 ETH—valued at over $31 million at the current price—and, as if that weren't enough, it approved a plan to allocate another $150 million to expand its crypto treasury in the coming months. This was confirmed by The Block, setting off (positive) alarm bells across the market.
This move comes as Ethereum is at yearly highs and the narrative of corporate crypto treasuries is consolidating as the new frontier for companies seeking diversification and on-chain exposure.
Why is GameSquare buying so much ETH?
GameSquare, known for sponsoring eSports leagues, gaming events, and interactive content for Gen Z, began building its crypto treasury in late 2023. In less than two years, it has become one of the largest corporate holders of ETH, pursuing a strategy that combines:
Hedging: protection against fiat inflation.Yield: staking ETH to generate passive income.Integration: using ETH as a reserve asset to back NFTs, rewards, and smart contracts within its gaming and content platforms.
With today's purchase, GameSquare now has over 25,000 ETH in its balance sheet, positioning itself close to giants like Sharplink Gaming and even surpassing some more traditional crypto foundations.
The Plan Behind the Extra $150 Million
Most surprisingly, the board approved an additional package of up to $150 million, which could be deployed to:
Purchase more ETH in strategic tranches.
Acquire complementary assets such as LSTs (Liquid Staking Tokens) and stablecoins for liquidity operations.
Fund mergers and acquisitions of Web3 startups that complement its blockchain gaming ecosystem.
Part of this fund will be used to expand validator nodes for Ethereum staking, a move that will allow them to generate yield and directly participate in network security.
The Market Reacts: ETH in Rally Mode
This announcement reinforces the bullish narrative for Ethereum, which already surpassed $3,800 this week thanks to the massive inflow of institutional capital and new staking ETFs in the pipeline. The GameSquare purchase adds fuel: it confirms that corporate treasuries are no longer just a Bitcoin thing.
Furthermore, ETH held in corporate hands reduces available float, generating additional buying pressure and sustaining the narrative of controlled scarcity.
Topic Opinion:
GameSquare understood something that many entertainment companies still ignore: crypto is not just a speculative asset, but a diversification tool and a way to integrate on-chain finance into mass products such as gaming and digital content.
This move consolidates the idea that Ethereum is the corporate standard for blockchain treasuries seeking yield, collateral, and exposure to Web3 infrastructure.
The challenge, as always, will be execution: ensuring the custody of these funds, protecting them from hacks, seamlessly integrating them with their core business... and, above all, avoiding the temptation to liquidate at the first major correction.
💬 Does this make Ethereum "digital gold" for the entertainment sector as well?
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📅 Ngày 17 tháng 7 năm 2025 | Toronto, Canada
Giữa cơn bùng nổ sáp nhập crypto và game, GameSquare, công ty thể thao điện tử và giải trí số của Canada, vừa hoàn tất đợt chào bán công khai trị giá 70 triệu đô la để củng cố sự mở rộng toàn cầu của mình và, trong quá trình đó, tăng quỹ công ty của mình bằng Ethereum (ETH). Tin tức, được The Block công bố hôm nay, xác nhận rằng xu hướng các tập đoàn lớn đầu tư một phần bảng cân đối kế toán của họ vào tài sản kỹ thuật số không chỉ vẫn còn sống: nó đang phát triển.
Từ eSports đến blockchain: GameSquare đang tăng tốc