Creators of the AI-driven search engine Perplexity have introduced their latest subscription tier, “Max,” designed to offer extensive AI productivity and early access to the platform’s newest features. This premium plan is priced at $200 per month and is now accessible on both web and iOS platforms. Users, whether new or existing, can upgrade to this subscription through the settings.
The new subscription tier provides unlimited access to Perplexity’s Labs tools, which enable users to bring a wide range of ideas to life. Since the introduction of Labs, Pro subscribers have utilized these advanced orchestration tools to develop dashboards, spreadsheets, presentations, web applications, and more. With the Perplexity Max subscription, users benefit from unrestricted monthly usage of Labs, allowing for greater productivity and creative potential.
Additionally, Perplexity Max offers early access to upcoming products, including the Comet browser. This subscription tier is the quickest way for users to experience the latest features and innovations from Perplexity. For example, Max subscribers will be the first to access Comet, a newly developed browser designed to serve as a powerful assistant for all online activities. The company also plans to introduce more premium data sources and exclusive benefits from leading brands, available only to Max subscribers.
Perplexity Max grants access to top-level advanced AI models such as OpenAI’s o3-pro and Claude Opus 4, with new cutting-edge models to be added as they become available. Subscribers who require the most advanced AI capabilities for their work also receive priority customer support as part of the Max subscription.
Introducing Perplexity Max. Our most valuable subscription tier yet.
Built for those who demand more, Max gets you unlimited Labs queries,
access to a broader suite of frontier models, and early access to products like Comet. pic.twitter.com/suLzQNS6Q8
— Perplexity (@perplexity_ai) July 2, 2025
Perplexity Max To Meet Advanced Research And Analysis Needs Of Professionals
Perplexity Max is tailored for professionals requiring unrestricted access to in-depth analytical tools, content creators and writers who depend on extensive research functions, business strategists engaged in competitive intelligence and market analysis, and academic researchers handling complex, multi-dimensional projects.
The Perplexity Pro plan, priced at $20 per month, remains available and offers substantial usage limits suitable for the majority of users. Meanwhile, the Enterprise Pro plan continues to serve organizations by providing team management capabilities, enhanced security features, and integrations with internal knowledge bases. An Enterprise version of Perplexity Max, featuring unlimited Labs queries, is planned for release in the near future.
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