The launch of the new AI mode by Google in India marks a significant step forward in the evolution of online search tools. This feature allows users to obtain quick and detailed answers through a question-and-answer system, enhancing the traditional search experience.
What is Google’s AI mode and how it works
The AI mode is a search mode that leverages artificial intelligence to provide complex and detailed answers directly within the search page. Currently available for Indian users through activation from the Search Labs panel, this tool allows users to ask detailed questions and also to follow up to refine the results.
For example, users can ask for creative ideas, such as “My children are 4 and 7 years old and have a lot of energy. Suggest creative ways to get them moving and having fun indoors, especially on hot days, without needing a lot of space or expensive toys.”
The system responds in a detailed and contextualized manner, helping those who are looking for practical solutions.
Language and accessibility
For now, the queries must be formulated in English, and Google has not yet provided details on future support for local Indian languages. This limitation implies that the AI mode is primarily accessible to those who have a good knowledge of English, even though the company promises to expand language functionalities in the future.
Development and global implementation process
The test of the AI mode began at the start of 2024, initially targeting premium subscribers in the United States. After the international Google I/O event, the feature was extended to all American users, acquiring additional functionalities.
Integration of shopping for a more commercial search
Support for vocal conversations
Image-based risposte
Insertion of personalized advertisements
These innovations confirm Google’s intention to combine artificial intelligence and monetization through advertising, without compromising the quality of the responses.
Vocal and image features in India
Google has emphasized that in India voice search is very successful, which is why both the voice mode and the image-related mode are active in the territory. This highlights Google’s focus on market specificities that are common among the over 870 million Indian internet users.
The Indian market as a strategic testing ground
With its vast user base, India represents a crucial market for Google. The introduction of AI mode in this country also serves as a test to understand the interaction of multilingual users with new technologies based on artificial intelligence.
Furthermore, the data collected shows that users in this mode tend to formulate questions two or three times longer compared to traditional search. This behavior indicates a different way of approaching search, more conversational and in-depth.
How Google faces the competition from AI assistants
Despite Google maintaining a dominant position in the search segment, the growth of conversational AI tools like ChatGPT and Perplexity is changing user habits. The AI mode therefore represents Google’s response to this transformation, aiming to retain and attract those who prefer a more interactive and natural interface.
Future prospects and impact on the public
The launch of the AI mode in India paves the way for a new generation of searches, where the answers are more comprehensive and personalized. However, the current linguistic limitation shows that the path towards a global and multilingual adoption is still underway.
As a result, future developments may include support for local languages and a deeper integration with other forms of digital content. In the meantime, interested users can activate this feature through Search Labs and experience a search that goes beyond traditional keywords.
In conclusion, the AI mode di Google in India not only enhances the search experience but also represents a crucial step in the evolution of digital tools. Those who wish to stay updated on these innovations should monitor the developments and consider using this tool to obtain increasingly detailed and contextual answers.