🎮 What actually works in Web3 gaming

Key insights from YGG's 2024 Play Summit on KOLs & User Acquisition:

KOL Strategy:

- Quality engagement > follower counts

- Demand transparency on paid partnerships

- Community champions beat hired influencers

- Long-term partnerships > short campaigns

User Acquisition:

- Fun gameplay wins over Web3 features

- Make ownership optional, not required

- Token rewards without retention = paid churn

- Ditch crypto jargon for seamless onboarding

- Guilds = cost-effective UA with built-in community

Insights from founders, investors, and creators who know what actually moves the needle.

Read the full "Perspectives in Play" report 📖