Prenetics invests $20 million in Bitcoin, launches digital treasury strategy

Prenetics Global Limited (Nasdaq: PRE), a publicly traded digital health company, announced the purchase of 187.42 BTC for approximately $20 million at an average price of $106,712 per Bitcoin using Kraken’s custody platform. This marks the beginning of a “comprehensive” Bitcoin strategy approved by its board of directors.

The company plans to integrate Bitcoin into its ecosystem—from treasury management to customer payments—and will explore yield generation through crypto lending and structured products. Former OKEx COO Andy Cheung has joined the board, and a former strategic leader from Kraken has also been brought on as an advisor.

Shares of Prenetics surged 23.3% following the announcement.

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