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Rachael Horwitz

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Fintech corp dev execs thinking about m&a attending their first crypto conferences.

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Rachael Horwitz

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Katie (@katie_haun) sat down with @TechCrunch Editor-in-Chief to talk all things crypto including stablecoins and this part about what comes next 👇

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Obsessed with @jordihays and @johncoogan bringing up Kohl's Cash in a question about what orgs will issue stablecoins. We love a down-to-earth king 👑

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Anti-crypto army rn

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In honor of today's vote in the Senate on landmark crypto legislation later this afternoon, here is my history of crypto vibes that led to this moment: Genesis Block. Nobody cares. Bitcoin is fringe libertarian experiment. The default mainstream position is apathy but also the media thinks it's vaguely illegal and for criminals. New Toy. A few early adopters pay attention. Most of tech still laughs. Early crypto venture funds launch. Web3. DAOs will probably save democracy and Ethereum gas fees are . . . quite high. NFTs sell for six figures. Peak Attention. More eyes than ever. SBF is on the cover of magazines. CEOs say “blockchain not token.” The crypto "skeptic" sees opportunity and emerges as media darling. Villain Era. Dark times for like, three years 😬😪 Rebirth. Faster, cheaper crypto rails. Stablecoins become indispensable infrastructure. Legacy fintechs integrate crypto rails. BlackRock’s ETF goes live. Bitcoin crosses $100K and your state pension owns the ETF. Regulators move from rhetoric to frameworks. Doesn’t feel like 2017 or 2021 it feels inevitable 🙌

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Note this morning that both Founders Fund and Haun Ventures announced *seed* stage deals for teams building in the stablecoin ecosystem with an exclusive in mainstream financial press (in addition to creating direct moments and buzz on X and elsewhere). Why? As crypto moves further into fintech, the role of mainstream media becomes more important. Direct-to-crypto works for early adopters and developers. But it doesn’t reach the broader audience that matters for long-term adoption including policy makers, regulators, banks, fintech execs, and institutional investors. These groups still get most of their information from traditional outlets like the FT, Bloomberg, and Axios. The media landscape today is especially difficult for crypto. Many reporters and editors are skeptical. Some are outright hostile. Even if reporters are crypto-pilled, they face an uphill battle with editors who don't get it. This is true even for projects building in relatively uncontroversial areas like stablecoins or infrastructure. This is why everyone building in crypto, but especially in payments and RWAs, needs to raise the bar when thinking about comms: no matter how unfair, how biased or antagonistic the media seems, you need comms people that know how to play the game as it is on the board and deliver results. Bonus if someone on your cap table has that skill in-house. If crypto is going to be part of the next generation of financial infrastructure, it needs to be understood by the people who are responsible for overseeing and integrating that infrastructure and for better or worse the mainstream media is going to make a difference.

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