In its most recent Builders Call, the TON blockchain community took a focused look at the future of GameFi development within its ecosystem. Rather than centering the conversation on token-based earning mechanics, the session placed strong emphasis on sustainable models designed for long-term user retention, real value creation, and scalable community engagement.
Hosted by key TON developer Ikardanoff, the call welcomed developers and stakeholders from across the ecosystem. Attendees were encouraged to re-evaluate current approaches to GameFi—many of which rely on short-lived, speculative incentives—and consider alternatives that foster genuine growth.
Moving Past “Earn-Only” Structures
One of the key themes discussed was the need to move beyond traditional “earn-only” structures in GameFi. These systems, once popular for their quick onboarding of users, have shown limitations in terms of sustainability. Developers are now being urged to design games that deliver actual entertainment, deeper engagement, and balanced reward mechanisms that don’t collapse under user pressure or token devaluation.
This reflects a broader trend in the blockchain space, where projects are increasingly judged not just by their short-term gains but by their ability to remain relevant and valuable over time.
Real Revenue and Retention Take Priority
Another focus area was the importance of real revenue models. Instead of relying solely on token issuance to fuel growth, the call suggested exploring revenue-generating features like in-game purchases, subscription models, and asset ownership mechanics. These elements, it was argued, offer greater stability and allow for organic scaling.
Long-term user retention also took center stage in the conversation. Developers were encouraged to build ecosystems where players return regularly, not just for rewards, but for experiences that evolve and improve over time.
Community Building and Developer Support
The Q&A portion of the call highlighted community-building and ongoing developer support as vital components of success. Projects that foster transparent communication, offer support channels, and cultivate active communities are more likely to retain users and contributors. Practical advice shared included how to scale communities organically, maintain user engagement, and respond to shifting market conditions with flexibility.
This reflects a more mature approach to Web3 development—one where users are seen as long-term participants rather than temporary investors.
Looking Ahead: Focus Turns to Payments
The call concluded with a brief mention of the next major topic on the agenda for TON’s development community—TON Payments. Scheduled for discussion on June 19th, the upcoming session will likely shift attention to financial infrastructure, offering insights into payment protocols, digital wallets, and possible use cases for everyday transactions.
As the TON ecosystem continues to evolve, the tone of its recent Builders Call suggests a commitment to measured, thoughtful growth. The takeaway is clear: rather than chasing trends, TON appears to be laying the groundwork for more sustainable, user-focused innovation in the blockchain gaming space.
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