Tensions in the crypto world are escalating. World Liberty Financial, a company partially owned by Donald Trump’s sons, has issued a cease-and-desist letter to the team behind the popular Trump-themed memecoin $TRUMP and the upcoming TRUMP Wallet. The reason? Brand protection and an effort to prevent confusion between projects associated with the Trump name.
💥 Legal Clash Over the TRUMP Wallet
According to Bloomberg, World Liberty responded after the announcement of a new wallet that would allow users to trade the $TRUMP memecoin. The Trump-affiliated firm is developing its own digital wallet, creating a direct conflict between the two initiatives.
The legal warning was also extended to Magic Eden, listed as a launch partner for the TRUMP Wallet. The Trump-backed firm demanded they withdraw support for the project.
🗣 Trump Family Warns the Public
The conflict escalated when Donald Trump Jr. and Eric Trump publicly distanced themselves from the rival wallet. Donald Jr. emphasized the project had “nothing to do” with them, while Eric warned users on X:
“Be extremely cautious with any project using our name without approval or knowledge from anyone in our organization.”
💼 A Power Struggle in the Trump Crypto Arena
Both sides are vying for influence in the Trump-themed crypto space, particularly among Donald Trump supporters — many of whom are exploring digital assets for the first time.
World Liberty Financial promotes its wallet as a product with real yield-generating features, backed by the Trump family. Its portfolio includes the USD1 stablecoin, and it has already raised over $550 million from token sales.
On the other side is Bill Zanker, founder of Fight Fight Fight, a longtime Trump ally. His team holds a large portion of the $TRUMP token supply and aims to expand its use in e-commerce. Zanker is also leveraging high-profile promotions — including a recent private dinner near Washington, reportedly attended by Trump himself.
📉 Market Response: TRUMP Coin Drops 10%
Following news of the cease-and-desist letter, the price of $TRUMP saw a sharp 10% decline, now trading at $9.78. That marks a steep 87% drop from its all-time high of $75.35 in January.
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