the best crypto apps won’t mention crypto at all

and honestly, that’s a good thing

imo, we're going to see a wave of renaming and it’ll actually work

take NFTs: outside of CT, the term is basically toxic. most people hear NFT and think scam

but call them digital cards and suddenly the conversation changes

you’re not selling crypto anymore, you’re explaining value people already understand

it's not about hiding crypto it's about leading with the benefits, not the weird connotation that it has

and that’s how you win trust and adoption