Everyone loves the exponential growth curve.

Crypto isn’t different.

In fact, a good product spreads like wildfire in crypto.

See those that have been successful this cycle.

Their TVL, user count, and other success metrics blow up in a couple of hours and days, not in months.

But, we don’t talk enough about the flat part of the exponential curve.

It’s the hardest part of the exponential curve that is hard to survive.

It looks flat, and usually feels pointless.

You’re working 10x harder for 1x results.

But that’s how compounding works.

The edge is in surviving the flat part.

A lot of builders work tirelessly for years to hit the exponential part of the curve, but usually public sees the last part of the curve.

If you are at the beginning of the curve for whatever you are building, keep shipping and learning.