we really went from “mindshare is goated” to “mindshare is badd”

spoiler: mindshare works but your perception of it is what’s broken

most people think mindshare means spamming timelines or having huge impressions => but that’s just noise, not value

real mindshare is not forced => without you needing to shout

the beauty of mindshare is that it actually filters out the first part to spotlight the second part