PSG holds Bitcoin as part of its treasury and becomes the first major sports club to do so.
The club plans to support Bitcoin and Web3 startups through its innovation platform PSG Labs.
PSG aims to connect with younger fans by aligning with digital trends and expanding its crypto efforts.
PSG (Paris Saint-Germain), a major French football team, has officially said that it now owns Bitcoin in its financial reserves. The club announced this on May 29, 2025, at the Bitcoin 2025 event in Las Vegas. PSG is the first major global sports club to say Bitcoin will be a part of its reserve funds.
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The decision marks a turning point in how elite sports clubs manage their capital. Until now, most clubs have explored only short-term crypto efforts such as fan tokens and digital collectibles. PSG’s move shows a clear shift from experimental to strategic, long-term integration of digital assets.
A Strategic Shift in Financial Management
PSG began acquiring Bitcoin discreetly in 2024. The club used a portion of its fiat reserves to purchase the cryptocurrency. This action was not part of a short-term investment. Instead, it reflected a deliberate strategy to protect the club’s financial health. Club officials believe Bitcoin offers a strong hedge against inflation.
By taking this step, PSG joins the ranks of major corporations like MicroStrategy and GameStop. However, unlike those companies, PSG is the first in professional sports to make such a move public. This sets a new benchmark for other sports organizations that may consider adopting decentralized finance tools.
According to the club’s management, Bitcoin is a core element of their future financial plans. The change reveals that the company is looking for long-term stability and new and effective financial solutions.
Connecting with Younger Fans
In addition to financial planning, PSG aims to connect with a younger, tech-native audience. The majority of the club’s supporters are younger than 34 years old. Most members of this group already understand cryptocurrencies and Web3.
Sports organizations have to change with digital trends to keep up. PSG’s use of Bitcoin helps the club attract younger people who care about new approaches.
Moreover, PSG continues to expand its presence in the crypto space. It has already partnered with Socios.com for fan tokens and Crypto.com for NFT campaigns. These efforts reflect the club’s ongoing push toward digital-first experiences.
Expanding PSG Labs to Foster Innovation
As part of the announcement, PSG revealed plans to grow PSG Labs. This innovation hub will now support Bitcoin developers and Web3 startups. The lab will offer funding, technical support, and access to PSG’s global audience.
Through PSG Labs, the club will help new projects build and scale. This effort supports PSG’s broader mission to promote technology and financial innovation in sports. The lab builds on previous crypto efforts, including the operation of a validator node on the Chiliz blockchain.
