Here is a hot take:

Mindshare is a vanity metric.

If you are a protocol, what you ultimately want is your north star metric going up. That's often more revenue.

For a dex, it translates to trading volume.

For lending/yield, it's TVL.

the main question nobody is paying attention to is if increased mindshare leads to increased adoption.

The meta is relatively new so protocols are fomoing into it but there is currently little evidence of this being effective for projects.

The main actors currently benefitting from the meta are the mindshare marketplaces and their snappers/yappers.

Yes the mindshare is pumping for projects but the problem is a conflict of interest:

the yappers are not power DeFi users. They just want to make some money by tweeting, without taking any risks. They might not even interact on-chain with the protocols they are writing about, and worst, they might not even have the right audience, which translates into no conversion.

But the increased mindshare narrative being pushed is hiding the real story. And we are already seeing divergences among mindshare marketplaces based on which projects they collaborate with ( btw another big conflict of interest)

So there is currently a gap between information (off-chain) and action (on-chain).

This gap provides an opportunity for better mechanisms and that's what we are working on at @_dexuai .