When Kaito introduced votes, a market around voting emerged immediately.

Voting blocks were formed, airdrops structured around votes.

Crypto is extremely good at making illiquid assets tradeable.

The same applies for $Loud.

The incentive is there to pay for mindshare boosts, split rewards to stay in the top 25 or pool rewards with other creators.

Could also see speculations on individual creators vs the loud token itself being a speculation on the totality of creators.

Add another layer on top, the more mindshare loudio has the less competitive all other leaderboards become and kaito and thus more attractive again.