GameStop purchased 4,710 Bitcoin (BTC) for approximately $512–513 million, marking its first major cryptocurrency investment.
The acquisition, announced on May 28, 2025, via X, follows a $1.5 billion convertible notes offering in April.
GME stock rose nearly 5% in pre-market trading, reflecting investor enthusiasm.
The move positions GameStop as the 13th largest public company holding BTC, aligning with the growing trend of corporate cryptocurrency adoption.
On May 28, 2025, GameStop Corp. (NYSE: GME), the video game retailer turned meme stock phenomenon, made headlines by acquiring 4,710 Bitcoin (BTC) for approximately $512–513 million, as announced on the company’s X account. This landmark purchase establishes a corporate Bitcoin treasury, signaling a strategic pivot toward decentralized finance (DeFi) and alternative assets. At the time of the announcement, Bitcoin’s price stood at around $108,920, underscoring the scale of GameStop’s investment.
A Strategic Financial Move
GameStop’s Bitcoin purchase follows months of speculation, which began in March 2025 when the company first signaled interest in cryptocurrency investments. This speculation drove a 12% surge in GME stock in March, reflecting investor confidence in the retailer’s evolving strategy. The acquisition was funded in part by a $1.5 billion convertible senior notes offering completed in early April 2025, aimed at bolstering the company’s financial flexibility and supporting its Bitcoin treasury strategy.
Decentralized finance (DeFi), which leverages blockchain technology to enable peer-to-peer financial systems without traditional intermediaries, is at the heart of GameStop’s move. By adopting Bitcoin as a reserve asset, GameStop joins a growing list of corporations like MicroStrategy and Tesla, which have embraced Bitcoin (BTC) as a hedge against inflation and currency devaluation. With this purchase, GameStop now ranks as the 13th largest public company holding Bitcoin, surpassing Semler Scientific’s 4,264 BTC.
GameStop has purchased 4,710 Bitcoin. pic.twitter.com/gGdr0BRrAv
— GameStop (@gamestop) May 28, 2025
Market Reactions and Expert Insights
The announcement sparked immediate market reactions, with GameStop’s stock (GME) climbing nearly 5% in pre-market trading on May 28, 2025. Market expert Anthony Pompliano commented on X, stating, “This would send retail traders into a frenzy,” highlighting the potential for heightened investor enthusiasm, particularly among GameStop’s retail-driven shareholder base. This follows earlier surges, such as a 15% stock increase in March 2025 when GameStop first confirmed its Bitcoin strategy.
The move aligns with broader trends in corporate cryptocurrency adoption, where companies allocate portions of their cash reserves to digital assets. Bitcoin, often dubbed “digital gold,” is valued for its fixed supply of 21 million coins, making it a potential store of value in times of economic uncertainty. GameStop’s $512 million investment represents roughly 3.3% of its $15.66 billion market capitalization, a significant but calculated bet on Bitcoin’s long-term value.
Context and Challenges
GameStop’s Bitcoin purchase comes amid a transformative period for the company. Under CEO Ryan Cohen, who recently faced a lawsuit over alleged “short-swing” trading profits, GameStop has been diversifying its portfolio beyond traditional retail. The company’s strong liquidity, with a current ratio of 8.05, supports its ability to make such bold investments while navigating a competitive retail landscape.
However, the decision isn’t without risks. Bitcoin’s price volatility—evident in its climb past $110,000 in May 2025—poses potential financial exposure. Critics, including Wedbush Securities, have previously questioned GameStop’s Bitcoin strategy, citing concerns about the premium on its shares and the speculative nature of cryptocurrencies. Yet, the company’s move reflects growing corporate confidence in DeFi and blockchain technologies, which could reshape how businesses manage treasury assets.
What This Means for DeFi
GameStop’s entry into Bitcoin underscores the mainstreaming of decentralized finance, where assets like Ethereum (ETH) and Bitcoin enable new financial paradigms. By holding Bitcoin, GameStop not only diversifies its assets but also signals to investors its adaptability in a digital-first economy. For the average investor, this move highlights the potential of cryptocurrencies as both speculative and strategic assets, though it comes with the caveat of market volatility.
As GameStop integrates Bitcoin into its treasury, it may inspire other retailers to explore DeFi, potentially accelerating corporate adoption of digital currencies. For now, GameStop’s $512 million Bitcoin bet is a bold step into the future of finance, blending meme stock fervor with the promise of decentralized wealth.
Sources:
Insider Gaming: https://insider-gaming.com/gamestop-bitcoin-purchase/[](https://insider-gaming.com/gamestop-purchases-half-a-billion-dollars-worth-of-bitcoin/)
Cointelegraph: https://cointelegraph.com/news/gamestop-confirms-bitcoin-purchase-4710-btc[](https://cointelegraph.com/news/gamestop-buys-bitcoin-4710-btc)
CoinDesk: https://www.coindesk.com/markets/2025/05/28/gamestop-gme-purchases-over-500m-worth-of-bitcoin/[](https://www.coindesk.com/business/2025/05/28/gamestop-purchases-over-usd500m-worth-of-bitcoin)
Decrypt: https://decrypt.co/234567/gamestop-buys-512m-btc-bitcoin-treasury[](https://decrypt.co/322390/gamestop-buys-512m-worth-of-btc-for-bitcoin-treasury)
CoinGape: https://coingape.com/gamestop-acquires-4710-bitcoin-gme-stock-jumps-5/[](https://coingape.com/gamestop-acquires-4710-bitcoin-gme-stock-jumps-5/)
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