The Rise and Fall of 9dcc: a Fashion Label Ahead of Its Time

Luxury fashion and NFT-linked products company 9dcc will cease operations in May due to economic challenges and being too early to a future trend. 9dcc connected clothing to NFTs on the Ethereum blockchain, allowing owners to prove authenticity. Despite innovative drops and community engagement, macroeconomic challenges led to the brand's closure. A 90-day window will open in June for users to redeem products. 9dcc gained popularity with pop culture icons and athletes, selling out collections and collaborating with Mastercard. The founder expressed gratitude to the team and partners for their contributions to the brand's success. While the founder believes in a future of on-chain ownership, 9dcc's closure reflects the challenges of merging digital and physical worlds in the current market. Read more AI-generated news on: https://app.chaingpt.org/news