American cryptocurrency exchange Coinbase has revealed a new partnership with Riot Games, making them the exclusive crypto exchange and official blockchain partner for global esports events of League of Legends and Valorant. The sponsorship deal, spanning multiple years, will kick off at the Valorant Masters event in Toronto in June. Coinbase will engage fans through various initiatives like social media campaigns, broadcast integrations, and special in-game features. They will introduce new segments like 'Econ Report' for Valorant and 'Gold Grind' for League of Legends, offering insights into in-game currency dynamics. Viewers can expect rewards like redeemable emotes and icons, as well as chances to win trips to major competitions. Coinbase aims to enhance the fan experience using Web3 technology, although specific plans are yet to be finalized. This collaboration highlights the growing connection between crypto and esports, with previous partnerships like Riot Games' deal with FTX. Despite FTX's collapse, the esports industry continues to explore opportunities in the crypto space. Read more AI-generated news on: https://app.chaingpt.org/news