According to Cointelegraph: As the United States Securities and Exchange Commission (SEC) continues to deliberate over authorizing spot Bitcoin exchange-traded funds (ETFs), asset management firm Hashdex fuels its promotional activities with a brand-new advert.
On December 28, Hashdex unveiled a riveting ad on X (formerly Twitter), featuring a decades-old interview in which a man questionably criticizes the potential utility of home computers for daily tasks. Appearing to be dated back to the 1980s, the video clip serves to depict the initial skepticism that often accompanies groundbreaking innovations.
The advert, conveying the message "Understanding disruptive innovation takes time," climaxes with the statement, "Bitcoin’s time has arrived."
Hashdex's latest campaign aligns with similar promotional efforts by other asset management firms, such as Bitwise, awaiting the SEC's nod for their application for Bitcoin ETF listings. Their strategic media approach seems to center on garnering public excitement in anticipation of these approvals.
Despite the growing public enthusiasm and numerous applications, the SEC has yet to authorize a spot BTC or Ether exchange-traded fund for listing on any U.S. exchange. However, speculation is rife that the commission may approve several spot crypto ETFs in January.
Commenting on Hashdex's latest media effort, Bloomberg ETF analyst Eric Balchunas commended the ad, highlighting its potential resonance with the Baby Boomer generation, many of whom beheld a similar skepticism toward computers and the Internet in their early years.
In November and December, SEC officials had meetings with representatives from asset managers applying to list spot Bitcoin ETFs, including Grayscale, BlackRock, Fidelity, and Franklin Templeton. Although the SEC has not signaled approval, it has issued a December 29 deadline for multiple companies to amend their existing applications, potentially insinuating imminent approval.
