Privacy

Apple Calls for Repeal or Major Reform of DMA
Apple has officially called on the European Union to repeal or significantly reform the Digital Markets Act (DMA), arguing that the regulation not only worsens the user experience but also exposes customers to new security risks.
In its latest submission to the European Commission, the iPhone maker wrote: “The DMA’s data access ban should be repealed and replaced with a more appropriate legislative framework.”

“DMA Slows Us Down and Harms Users”
On its blog, Apple explained that the new rules disrupt its carefully built ecosystem of products and services. According to the company, the obligations imposed by DMA have slowed down the development of new features and even forced delays in their release. Among the postponed innovations are live translation for AirPods, iPhone mirroring, and the Visited Places feature.
Apple warned that European users may receive key updates later than the rest of the world. In addition, the requirement to allow app sideloading, external marketplaces, and alternative payment methods poses risks, as these channels may not provide the same level of security as the App Store. The company stressed that this could open the door to harmful apps – including gambling platforms it has historically excluded.
Apple also criticized the Commission’s interpretation of DMA as inconsistent, leaving companies uncertain about their actual obligations. The company suggested that oversight should be handled by an independent European agency, rather than the Commission itself.

Brussels Defends a Fairer Digital Market
The European Commission insists that DMA is essential to create a fairer market and curb monopolistic practices of tech giants. The law designates companies such as Apple and Meta as “gatekeepers”, requiring them to open up their platforms to competition. For Apple, this means allowing alternative app stores, stopping the preferential promotion of its own services, and giving developers the ability to inform users about cheaper offers outside the App Store.

€500 Million Fine and Ongoing Dispute
Apple has already faced heavy sanctions for violating DMA. In April, the European Commission fined the company €500 million ($590 million), arguing that Apple continued to prevent developers from fully using external payment options, thereby depriving consumers of cheaper alternatives.
In addition to the fine, the Commission demanded that Apple remove App Store management barriers and commit to full compliance going forward. Apple has since appealed the decision.
Meta was also fined – €200 million ($269 million) – for its “Consent or Pay” advertising model. Regulators ruled that it violated DMA requirements by not offering users a genuine choice to access services with minimal data collection while maintaining quality.

What’s Next?
Apple continues to argue that DMA undermines security and reduces service quality, while the EU defends the law as a crucial tool for a more competitive digital economy. The standoff between the tech giant and Brussels is far from over – and it remains to be seen whether DMA will stand firm or face major reform under pressure from Silicon Valley.

#Apple , #Eu , #Privacy , #security , #INNOVATION

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