Coca-Cola, the world's largest soft drink brand, is diving deeper into the world of non-fungible tokens (NFTs) by launching their first collection on the Coinbase Base layer-2 network.
Coca-Cola Collection and "Onchain Summer" Event
On August 13, Coinbase announced a new Coca-Cola collection as part of their “Onchain Summer” event. The collection features iconic works from leading artists associated with Coca-Cola's "Global Masterpiece" campaign.
This Masterpiece Collection combines classics such as Edvard Munch's "The Scream," as well as new works from emerging talents related to Coca-Cola bottles.
Coca-Cola and Other Consumer Brands on Base
Coca-Cola's involvement with NFTs is one of several large consumer brands that have announced their involvement with Base. Other digital collectible projects expected to launch this month include Zora, Pixelmon, Showtime, and Indelible.
Source: Cointelegraph