Why can't you make money in the so-called bull market?

After talking about the market and altcoins, let's talk about the reasons why most of the friends can't make money:

The first type is that they think the market value or price of a certain coin has doubled many times in the early stage and they dare not touch it anymore?

Take pepe as an example. In November 2023 and January-February this year, everyone asked me which long-term coin to buy? Basically, I can't help but mention pepe. At the beginning, I was very confident that PEPE might follow the path of shib in the past. Even worse, it would be ten times. PEPE has now given many people the answer. It has indeed gone 10 times this year, and it has also taught people who thought that the market value and price were high in the early stage a hard lesson, because since the beginning of this spring, only pepe has run ten times in the bull market.