Let's talk about the Sidkick project. CZ said that he wanted to do education and then Binance LABS directly invested in the project.

On March 7, the Binance Labs MVB VII accelerator program announced its shortlist. Sidekick stood out from more than 700 applications and became one of the 13 selected teams. It is also the only Web3 social project selected.

As a well-known game cafe brand in the UK, Sidekick also operates an online game platform with more than 180,000 community members. Their Web3 entry plan aims to build a comprehensive game center to provide a pleasant Web3 experience for game enthusiasts and accelerate the widespread adoption of Web3 technology around the world.

At present, most Web3 products are still a long way from achieving widespread adoption. The main challenges faced by these products include complex concepts, high learning costs, and poor user experience, such as difficult to manage long addresses, high gas fees, and compatibility issues with crypto wallets. In addition, the lack of Web3 games that attract users is also an issue that cannot be ignored.

Sidekick's mission is to promote the widespread adoption of Web3 technology by launching user-centric products. They particularly emphasize the importance of serving community enthusiasts, as this group plays a core role in promoting content creation and social connections, which is essential for building a healthy and active online community. Compared with cooperating with KOLs with higher costs, investing in community enthusiasts is more effective and cost-effective, but there is a relative lack of products targeting community enthusiasts on the market.

In terms of product functions, Sidekick proposes a blockchain platform and mechanism that includes but is not limited to revenue distribution mechanisms, hosting services and analysis tools, as well as tools that utilize artificial intelligence technologies such as generative AI characters and specific text-to-image and video conversions, aiming to provide community enthusiasts with the convenience of creating content and managing communities.

Sidekick's token economics model has three levels: the basic market layer mainly relies on the real user value operating income generated by the community ecosystem; the internal market layer involves the trading of "organization tokens", which represent online organizations and are intended to indicate their operating income and monetization potential; and the external market level includes the public trading of Sidekick tokens through P2P, DEX, CEX, etc.