With the continuous development and popularization of blockchain technology, the Web3 era has arrived. In this new era of digital economy, digital asset management and traffic aggregation have become crucial issues. As a leading digital asset management and traffic aggregation platform, L7 has ushered in an important brand upgrade on its way forward. This upgrade mainly covers the comprehensive improvement of UI vision, brand image, product interface, product content update, user experience and security compliance.

L7 - The Leader in Digital Asset Management

L7 is a Web3 digital asset management and traffic aggregation platform, dedicated to providing digital asset investment and allocation services to global investors. Based on rich industry resources and extensive connections, it provides diversified investment and solutions including digital asset venture capital, start-up project incubation, financial management, etc. L7's products and businesses include CEX, DEX, digital asset cards, IDO, Labs, etc., and more ecological applications are still being fully explored.

L7 has been committed to providing safe, efficient and convenient digital asset management services to users around the world. Through the application of blockchain technology and smart contracts, L7 has built an open, fair and transparent digital asset management ecosystem, providing users with a variety of digital asset management tools and services.

L7 was launched in Q4 2022. After a year of development in 2023, it has achieved great results in brand, community, and liquidity, and has won a lot of recognition in the industry. With the continuous expansion of business, the full blossoming of ecology, and the accumulation and growth of global users, L7 has ushered in a major brand upgrade since its development. This article will comprehensively explain the changes brought about by this brand upgrade from several aspects.

Brand upgrade: L7's milestone towards the Web3 era

L7's brand upgrade is not only an update of the logo and visual image, but also a deep upgrade of its strategic positioning and service scope in the Web3 era. Under the new brand image, L7 will further expand the functions and services of its digital asset management and traffic aggregation platform to provide users with more comprehensive and professional digital asset management solutions.

1) UI interface upgrade: new vitality

The most intuitive aspect of L7's brand upgrade is the comprehensive visual update. While improving and optimizing the user interface design, the UI design uses the unique color of "Hermes Orange", which is bright and eye-catching, with strong recognition and personality, injecting innovation and vitality into the brand.

The new UI interface is designed to bring users a fresher and more intuitive visual experience. The new interface design focuses on a simple and clear layout, allowing users to find the required functions and information more quickly. At the same time, the color matching and icon design are more in line with modern aesthetics, allowing users to experience a brand new visual enjoyment when using the L7 platform.

2) New features and services

Decentralized asset management: L7 will further develop decentralized digital asset management tools and services to allow users to manage their digital assets more autonomously and securely.

DeFi ecosystem integration: L7 will integrate more DeFi protocols and services to provide users with more diversified DeFi investment and financial management options.

Investment products and income optimization: L7 provides users with more diverse investment products and income growth strategies to help users maximize the income of digital assets. For example, in the farm product, L7 has added farms of different currencies, added new farms, and adjusted the structured income at the same time.

New features, new experience: L7 also added a new USDT one-click farm mining function. Only USDT is needed to add farm products through the contract with one click, which enhances the user's operating experience. Independent UI buttons for basic farms, gold shovel farms, and new farms have also been added to display different farm products in different categories. In addition, this upgrade also updated the website and product content, renamed the syrup pool to 7 Pool, and adjusted and optimized the product details of L7 Farm and 7 Pool. All product updates and detail optimizations are to meet the usage habits of global users and provide a more friendly experience.

3) The IDO sector is officially launched to build a bridge between entrepreneurs and investors

With the major upgrade of the L7 brand, the IDO section of L7 DEX has also been officially launched. L7's IDO platform provides project parties with an opportunity to issue tokens on a decentralized exchange (DEX). This issuance method is different from the traditional IPO (initial public offering), is more in line with the concept of decentralized finance, and provides a wider range of liquidity and participation. Through L7's IDO platform, project parties can realize the public issuance of tokens and attract more investors to participate.

As a professional IDO project launch platform, L7 DEX provides investors with high-quality investment opportunities. Investors can obtain early investment opportunities by participating in the project issuance on the L7 IDO platform, and enjoy the benefits brought by the increase in token value after the project is successful. L7 provides investors with more information and protection through the review and evaluation of the project, helping them make wise investment decisions.

In addition to providing IDO and investment services, L7 also provides incubation support for early-stage projects, including technical support, brand support, marketing, community building, etc., to help projects from the conceptual stage to the development stage, and improve the sustainability and success of the projects. L7's incubation support aims to cultivate and support more high-quality projects and promote innovation and development of the entire industry.

At present, L7 DEX's IDO platform has successfully launched two projects, NEO FANTASY and LoserChick, and achieved good fundraising results in the 7-day IDO period. The price of the coin after the launch broke through and stabilized, which also laid a solid confidence for the subsequent projects to be cooperated.

In general, the IDO, investment and incubation services launched after the L7 brand upgrade provide a comprehensive ecosystem for project owners and investors, promote the development and innovation of projects in the DeFi field, and provide investors with more investment opportunities and guarantees. Through these services, L7 has helped promote the development and growth of the decentralized financial field.

4) User experience upgrade

In addition to the upgrade of UI vision, product functions and services, L7 will also focus on optimizing the user experience and improving the platform's usability and accessibility. For example, this upgrade optimizes the Web3 wallet authorization experience, greatly reducing the probability of problems such as freezing and black screen. Through a more friendly and intuitive interface design and intelligent operation process, users can use the L7 platform for digital asset management, financial management and transactions more easily and happily.

5) Security and Compliance

As a digital asset management platform that attaches great importance to security and compliance, L7 will continue to strengthen security technology and compliance measures to ensure the security and privacy of users' digital assets, while actively responding to regulatory policies and providing users with compliant digital asset management services.

Future Outlook: Continuous Innovation, Serving Users

Brand upgrade is only a phased achievement of L7's development. In the future, L7 will continue to be committed to providing global users with safe, efficient and innovative digital asset management services, and jointly meet the challenges and opportunities of the Web3 era with users. At the same time, it will continue to optimize the user experience, actively respond to market changes and user needs, and become a digital asset management platform that users trust.

L7's brand upgrade is not only an update of the interface and content, but also an improvement of user experience and service quality. I believe that as L7 continues to grow and develop, it will bring more surprises and convenience to users. Let us look forward to L7 injecting more vitality and power into the digital economic ecosystem in its future development! Let's explore the infinite possibilities of the Web3 era together!

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