Regardless of the track or theme, creators who initially want to use self-media to accumulate personal popularity and prepare for future monetization will have the same question: How to attract more fans and increase influence?
💡I think we can think about this matter from scratch based on 5 steps:
Define your target audience: Know exactly who your target audience is and what their interests, needs, and values are. This can determine the direction and positioning of your content and attract your target readers more effectively.
EX. As a self-media in the currency circle, to attract high-end players or newbies, the examples and content you need to write are completely different. If you don’t think about this clearly in the early stage, it will happen that the content you write carefully will not be Unable to achieve expected results.
Provide valuable content: Create high-quality, in-depth, insightful content that solves your target readers’ problems and meets their needs to build your professional image and attract more followers.
EX. If you want to attract novices in the currency circle to follow you, you can write answers to help them solve the doubts that novices may have in the early stages from aspects such as concepts, operations, and mentality. It is best to add your personal experience and opinions to the content, so that it does not resemble the content on Wikipedia, which is square but featureless.
Establish brand differentiation: Determine the characteristics of your self-media brand, including style, content, value proposition, etc., to differentiate it from other competitors and maintain a consistent vision and tone. This helps build a unique brand image and increases your trust and influence.
EX. When all self-media in the currency circle are talking about technology, operation, profit and loss, you can combine your personal experience to tell stories, mentality, success and failure cases, etc., and create a different style and quality from other competitors. Differentiation, I think this is particularly important.
Interaction and response: Actively participate in interactions with readers, proactively ask them to raise doubts, and respond to their comments and questions. Build connections and interactions with your readers, which can help increase loyalty and attract more fans.
EX. In terms of my IG management, I will use limited-time updates, post inquiries, or give ABCD options to test and investigate which content fans are particularly interested in and want to learn more about.
Cross-platform promotion: Use different social media platforms and online channels to promote your self-media content. This can expand your audience reach, attract more fans and increase your influence.
EX. For each piece of content, you can think about how to operate it across platforms, such as converting text manuscripts into graphics, podcast audio, and creating synergistic effects of content on Twitter, DC, Binance platform, etc., and create it with one effort 10 times the value. (It can be understood as leveraging your content to amplify the benefits😆)
💡The above is today’s sharing. If you are interested in running self-media and building a personal brand, please follow my Binance account. Let us use our expertise and interests together, share content, help others and improve ourselves, and earn credits. Leverage income!