Let’s first look at the specific welfare measures.
According to the employee fertility benefits plan announced by Qiaoyin Co., Ltd., if an employee gives birth to one child, the child will enjoy a quarterly reimbursement benefit of 4,200 yuan for milk powder and diapers when the child is 0 to 1 year old; the child will enjoy a quarterly reimbursement benefit of 3,150 yuan for milk powder and diapers when the child is 1 to 2 years old; and the child will enjoy a quarterly reimbursement benefit of 1,500 yuan for milk powder and diapers when the child is 2 to 3 years old. If an employee gives birth to a second child, in addition to enjoying the milk powder and diaper reimbursement benefits of the first child, the company will bear the tuition fees of the second child to attend a public kindergarten; if the second child attends a non-public kindergarten, the employee will be subsidized according to the tuition fees of the public kindergarten in the street where the family resides. If an employee gives birth to a third child, in addition to enjoying the above-mentioned benefits for the first and second children, the company will also give the employee a one-time reward of 100,000 yuan. It is reported that including childcare subsidies and one-time fertility rewards, company employees who give birth to three children in a row during their employment may receive a cumulative internal corporate reward of more than 250,000 yuan.
In general, if an employee of Qiaoyin shares gives birth to a child, the total amount of benefits that can be obtained is:
4200×4+3150×4+1500×4=35400 yuan
If an employee has a second child, the second child can also receive reimbursement benefits of 35,400 yuan.
In addition, Qiaoyin Holdings also reimburses the tuition fees for second-child babies to attend public kindergartens.
According to the tuition fee standard of public kindergartens in Guangzhou, where Qiaoyin Co., Ltd. is registered, which is RMB 865 per month, there are eight school months per year and three years of kindergarten. The amount of tuition subsidy that the second child can enjoy is:
865×8×3=20760 yuan
If an employee has a third child, then in addition to enjoying the same benefits as the second child, the third baby will also receive a one-time bonus of 100,000 yuan from the employee.
So, assuming that an employee of Qiaoyin shares has three children after the welfare policy is issued, the total amount of benefits they can receive should be:
35400×3+20760×2+100000=247720 yuan
That’s about 250,000 yuan.
Looks like a beautiful thing, right?
It is a good thing from the perspective of corporate employees and society, but I am afraid it cannot solve common problems and it will be difficult to promote.
So how many people can this welfare measure cover?
According to public information, Qiaoyin Co., Ltd. mainly provides services such as landscaping, sanitation, and municipal maintenance, and has more than 70,000 employees across the country.
Um……
I wonder if you have ever paid attention to the sanitation workers on the roadside, or the workers weeding, planting flowers and pruning branches in the green belts, or the workers opening the manhole covers on the road for maintenance and silt removal?
These people are generally over 50 years old, and even older in some places.
Young people make up only a very small proportion.
But when it comes to having children, the best age is before the age of 30.
Even if the society becomes more competitive and employment is downgraded, it will probably be difficult for young people to become sanitation workers in large numbers and take away the jobs of the elderly in a short period of time, right?
I saw many people commenting on the news online saying, "Are you still hiring?"
Recruit.
are you going?
To be honest, most of us really can't bear this hardship and can't get up that early.
Even if you want to grab jobs, you have no competitive advantage in front of the old men and women.
Therefore, this welfare policy is very good, but the number of people it can actually cover is not as large as everyone imagines.
But it is still a good thing. It not only encourages childbirth, but also helps some hard-working young people solve some job problems.
After all, 250,000 yuan in benefits is already a huge sum of money for landscaping and sanitation workers.
Even if they only have one child, the company will cover the two largest expenses for the child before he or she is 3 years old (assuming the child is not seriously ill).
For most ordinary families, it is already a great help.
Why do I say that this method cannot solve common problems and is difficult to promote?
The first reason why Qiaoyin Co., Ltd. has the confidence to say this is as mentioned earlier. The vast majority of employees are past childbearing age, and the company's actual expenditure will not be very large.
It is also unlikely for young people to take advantage of the situation.
Companies provide long-term benefits, which are definitely meant to tie employees down. It’s impossible for them to give you the benefits all at once and then have you turn around and run away, right?
Enterprises are not the wronged.
I don't believe that Qiaoyin Group has not set corresponding constraints on its welfare policy, such as clauses such as one must have worked for the company for a certain number of years.
The second reason is that the operating income of Qiaoyin Co., Ltd. in 2022 was 3.955 billion yuan, and the net profit attributable to the parent was 315 million yuan.
From the perspective of profit margins and financial health, it can defeat major Internet companies.
Moreover, its services are a rigid social need. Even if the economy is in recession, even if large Internet companies lay off tens of thousands of employees, companies like Qiaoyin Holdings will not be greatly affected.
So why did Qiaoyin Group initiate this internal welfare policy to encourage people to have children?
Because it has money and it doesn't actually require spending a lot of money.
On the contrary, this wave of marketing will help it open up markets in more cities and earn far more money than it spends.
A business is not a charity; its ultimate goal is always to make a profit.
It is difficult for other companies to imitate, so I would say that it is unlikely to be promoted.
Our current fertility rate for one child has dropped to 0.5, which is a very scary statistic.
Let me put it this way, the low fertility rate in European countries, which we have been talking about for many years, is still 1.6 on average.
If the fertility rate does not increase, the problem will be far more serious than everyone imagines.
Because if a country wants to maintain normal operation, the fertility rate must be maintained above 2.1 to be considered healthy.
What does a fertility rate of 0.5 mean?
If every two families have only one child, the population will decrease by 75% every generation.
Theoretically speaking, it only takes a few generations for the Chinese nation to be gone.
Now the question is not whether it needs to be solved, but who will solve it and how to solve it?
Relying on enterprises?
No chance, this model cannot be promoted at all.
Relying on money from the state?
There is still no hope. The national finances simply cannot support large-scale and long-term social welfare spending.
By relaxing the two-child policy?
It turned out to be of no use.
In order to solve the fertility problem, we must remove the obstacles that restrict people's fertility one by one!
For example, high housing prices. Excessively high housing costs, as well as unreasonable measures such as pre-sale housing and public areas, are the biggest reasons why the public is unwilling to have children.
For example, companies that violate labor laws. Strictly guarantee an 8-hour workday so that people have time and energy to take care of their children after get off work.
Then try to solve the problems of low-income people from the income structure as much as possible.
Listen to Dong Mingzhu's advice and raise the personal income tax threshold to 10,000 yuan.
In addition, we must reduce medical, childbirth and education costs as much as possible.
The state provides higher medical reimbursement rates for children.
The state provides full coverage of basic birthing surgery expenses for mothers.
Expand nine-year compulsory education to cover kindergarten stage.
If these measures can be implemented, I believe that given our nation's love of having children, the fertility rate can be restored.