Welcome to the OpenSea Digest, where we review the biggest NFT and web3 news of the week.
Wrangler and MNTGE release Wrangler merchandise with NFC tags
Classic denim brand Wrangler is taking a step into the future with its latest product: retro clothing embossed with near-field communications (NFC) chips.
This innovative move is a partnership with certified vintage clothing brand MNTGE to bring classic fashion into the digital age. Each piece comes with an NFC tag that can be scanned by your phone to unlock an on-screen portal to learn more about the ’77 Wrangler brand. 's exclusive stories, historical insights and information.
It's not every day that an iPhone feels closer to a rodeo, but that's how Wrangler global creative and concept director Sean Gormley describes the NFC chip experience: "Our community tells us they're interested in the history of the brand. .”
“They want to know more about the brand’s relationship with the rodeo and who buys our more exclusive products, and if the brand is willing to reveal more about the ingredients or how it’s made,” he told Glossy in a recent interview. information, then the feeling of being a customer will be richer.”
So far, Wrangler's journey into web3 competition appears to be attracting buyers, with revenue reportedly up 7% since the brand began experimenting with blockchain (first with a 75th-anniversary "Mr. Wrangler Legendary" launch in 2022 ” NFT) in partnership with Grammy-nominated artist Leon Bridges.
Consumer engagement platform Arianee partners with Polygon on new L2
Arianee, the consumer engagement platform behind some of the world’s biggest brands including IBM, L’Oréal and Lacoste, has partnered with leading layer-2 (L2) blockchain Polygon to launch a new application chain for integrating real-world assets. Tokenization of digital product passes.
Leveraging Polygon’s Signature Chain Development Kit (CDK), Arianee now offers brands a seamless way to engage with consumers through on-chain digital proof of ownership. These digital passports turn regular product information into unique digital IDs that can track items. provenance (origin) and ownership history, making every product interaction an opportunity to build a personalized experience for the buyer.
The Arianee x Polygon partnership significantly upgrades the Arianee protocol that has been in use since 2018. Arianee has created more than 1.5 million digital product passes to date, and the announcement marks the beginning of blockchain technology’s engagement with existing consumers. The integration of participating solutions is a major step forward.
Unstoppable Domains in partnership with Pudgy Penguins
Web3 domain name provider Unstoppable Domains has teamed up with Pudgy Penguins to launch the first NFT community-focused web3 domain name. Pudgy Penguin holders can now purchase a custom top-level domain (TLD) ending in a recognizable ".PUDGY" registration. .
This new feature opens up a variety of new ways for the Pudgy community to interact online, from exclusive group chat access for those with .PUDGY domain names to interactive badge earning opportunities for those with multiple domain names, and holders can also sign up Participate in the .PUDGY Ambassador Program, which offers the opportunity to earn domain names through social media storytelling.
Doodles reveals their 'Entertain, Engage, Connect' strategy
Doodles is gearing up to disrupt the entertainment industry with its new strategy for fair intellectual property (IP) development.
The playbook, titled "Entertain, Engage, Connect" and outlined in a detailed post on Promote the exchange of digital collectibles with web3 products "allowing you to get more out of your NFTs."
While early adopters understand the fertile ground web3 offers for industry innovation, the new Doodles strategy embodies a clear three-pronged approach to tracking audience engagement and incentivizing engagement.
“NFTs provide the ultimate attribution playground,” wrote Austin Hurwitz, head of business development at Doodles, on Providing assistance and a personalized experience within the ecosystem for every community member.”
GameOn LALIGA War Chest Launched
Football (or soccer, depending on where you're from) has embraced the future in a big and exciting way, with fantasy sports company GameOn and Spanish men's soccer division LALIGA launching their War Chest NFT collection on February 28 , a digital treasure trove of unique digital items celebrating the passion of Spain’s top flight football league.
The series is now available on OpenSea, promising unprecedented exclusive content and unlockable fan experiences. Owning a GameOn LaLIGA War Chest will elevate holders to OG status in the ecosystem, giving them priority access to fantasy games and higher GAME token rewards.
Not to mention, the War Chest NFT also grants selective access to VIP prizes within GameOn, including in-game enhancements and playable avatars.
DeLabs drops first NFTs for upcoming ‘Metabolts’ game
South Korean gaming giant DeLabs dropped the first set of NFTs for its highly anticipated game Metabolts, which was originally released in April 2023.
The role-playing game (RPG) will gradually release 7,777 NFTs in three parts: a private sale, a licensed sale, and a public sale.
The Metabolts private sale is open 24 hours starting on February 25, offering Adventure Pass (full catalog access key) holders and close ecosystem partners the opportunity to pre-order minted coins.
Participants are provided with a link to the private sale, and on the designated minting day, those who deposit can claim their reserved NFTs.
On February 27, Delabs reported that 3,139 Metabold units were sold in private sales, leaving 4,638 units that will be available for licensing on minting day.
Owning Metabolt NFTs is essential to gameplay, each has a different minting cost and will unlock rewards such as exclusive airdrops, staking rewards, and opportunities for in-game boosts.
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