Tech and media executives see the potential the metaverse can bring to business economically
“The majority of TMT executives responding to our survey believe the metaverse is still several years away from a thriving commerce ecosystem,” KPMG said.
TMT are any companies, enterprises, etc. that are involved in technology, media and/or telecommunications, that is, they can be directly related to metaverses, their development, etc.
A Tier 1 Big 4 KPMG survey found that 60% of TMT executives believe metaverses can help grow revenue and profits and reduce operating costs as they move from physical to virtual operations.
They also believe it can improve customer satisfaction through an interactive experience, or so the survey found.
However, some respondents admit that despite the potential of metaverses as a technology, they still need further refinement and development, KPMG reports.
Also, 40% of respondents said that at the moment there are not enough, or even no examples of successful use of metaverses. In general, this is not far from the truth, since those metaverses that exist now, and which have not bent on the bear, can be counted on the fingers of one hand. And half of the fingers will still remain uncurled :D.