#RedSeptember Understanding “#RedSeptember”

1. Cryptocurrency Slump: “Red September”

In the crypto world, particularly among Bitcoin enthusiasts, “Red September” refers to a recurring pattern where Bitcoin typically underperforms—or goes “red”—during September.

** Key highlights from recent analysis:**

Persistent Seasonal Dip: Since 2013, Bitcoin has, on average, dropped around 3.5% during September, historically making it the weakest monthly performance for the cryptocurrency .

Behavioral Drivers: Factors like tax-loss harvesting, portfolio rebalancing, and bearish sentiment often drive selloffs. Interestingly, analysts note that the expectation of a decline may become a self-fulfilling prophecy .

2025 Data Shows a Shift: Institutional involvement and reduced volatility have muted these trends somewhat—BlockByte reports average losses have softened, signaling the crypto market’s maturation .

Technical Red Flags: Indicators such as the RSI (Relative Strength Index) are signaling growing bearish momentum, with speculation that Bitcoin could slide near $100K if trends continue .

Opportunity After Decline: Historically, bear seasons in September have been followed by Q4 rallies—what traders call “Greentober.” For example, after downturns in past years, Bitcoin surged later in the year .

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2. Fashion Brand: Red September by Olga Vasyukova

Another meaning is a fashion label called Red September, founded in 2018 by designer Olga Vasyukova.

The brand bridges industrial and architectural design with fashion, encouraging us to see everyday items through fresh, art-driven perspectives .

Their debut Fall/Winter 2019-20 collection gained traction in global fashion media—publications like Vogue, Dazed, and i-D took notice .