Dogecoin, once seen only as a meme coin, is now entering a new phase of institutional adoption with the creation of a **Dogecoin Treasury**. The idea is simple—establish corporate treasury vehicles that hold DOGE on their balance sheets, much like companies already do with Bitcoin and Ethereum.
One major initiative comes from the **House of Doge**, which plans to raise **\$200 million** for a public Dogecoin treasury. This effort is chaired by **Alex Spiro**, Elon Musk’s long-time lawyer, adding credibility and legal weight to the project. If successful, this treasury would allow traditional investors to gain regulated exposure to Dogecoin without directly buying or managing crypto.
Separately, **Bit Origin Ltd.** has announced a strategy to secure up to **\$500 million** in Dogecoin for its corporate treasury. Beyond simply holding DOGE, the company aims to build infrastructure for payments and services within the Dogecoin ecosystem.
Together, these efforts represent nearly **\$700 million** in potential DOGE accumulation. More importantly, they mark a shift in perception: Dogecoin is no longer just a meme—it’s becoming a serious treasury asset. This institutional interest could stabilize prices, attract new investors, and shape Dogecoin’s long-term role in the crypto economy.
