User-Centric: Bitlayer's Growth Strategy and Community Operations
A healthy DeFi ecosystem relies on active users and solid community support. Bitlayer has effectively attracted and retained a large number of users through a series of user growth strategies—including airdrop incentives, community events, educational training, and reward programs.
The platform also places a high emphasis on community building, actively utilizing various channels such as forums, social media, and online seminars to promote user interaction, allowing community members to truly participate in ecological development and enhance their sense of belonging. This article will explore Bitlayer's practices in user growth and community operations, analyzing how it drives the platform's sustainable development.