Treehouse Protocol's 'Believer's Blessing' Event: Gamifying Engagement in DeFi
1. High Reward Staking Riding the DeFi Wave
The Treehouse Protocol's 'Believer's Blessing' event has gamified staking—staking $TREE tokens with rewards up to 10 times the initial amount, running until August 28, 2025. This initiative coincides with the skyrocketing popularity of DeFi; according to DefiLlama data, the total locked value in global DeFi reached $100 billion by mid-2025, clearly showing the industry's efforts to attract participation through various incentive methods.
2. Golden Branch Badge: Retaining Users with Tangible Rewards
In this event, users who earn the highest rewards will receive the 'Golden Branch Badge'. This strategy understands user psychology well; visible rewards can indeed encourage more active participation. The 2023 Journal of Behavioral Finance mentioned that cryptocurrency platforms using gamified rewards could increase user retention by 15%, indicating that for DeFi to grow, it needs more than just financial incentives to attract users.
3. Following the Tokenization Trend, Trying Out New Reward Models
At the launch of this event, tokenization was booming—data from RWA.xyz shows that Franklin Templeton's tokenized funds reached $1.5 billion by 2025. Treehouse's fixed income layer might take the lead, incorporating returns from real assets into DeFi, offering users a return model that differs from traditional staking, considering the associated risks.