BounceBit and Franklin Templeton Collaborate: Opening a New Era of Active Application of Real-World Assets in the DeFi Space
1. BB Prime Service Integrates Tokenized Money Market Funds, Achieving a Shift from Passive Holding to Efficient Utilization
The cryptocurrency platform BounceBit has integrated Franklin Templeton's tokenized money market funds into its BB Prime service, marking the first active application of real-world assets (RWAs) in structured yield strategies. According to CoinCentral's report on August 5, 2025, this move leverages Franklin Templeton's 4.5% yield and the opportunities in the decentralized finance (DeFi) sector, achieving a transition from passive asset holding to efficient capital utilization. This integration is an important step in the fusion of traditional finance and decentralized finance, with the potential to enhance users' yield generation capabilities.
2. Franklin Templeton's BENJI Token Integrated into DeFi Strategies, Highlighting the Practical Application Value of Real-World Assets
Since 2021, Franklin Templeton has been involved in tokenizing U.S. Treasury bonds on public blockchains, making it a significant player in this field. This collaboration highlights the growing recognition and practicality of tokenized assets in the DeFi space. According to detailed information from the RWA.xyz analytics platform, which tracks tokenized Treasury bonds and their yields, the BENJI token originally launched by Franklin Templeton for on-chain holding is now actively participating in DeFi strategies through BB Prime, indicating that the application of real-world assets has gone beyond mere issuance and holds actual application value.
3. Breaking the Speculative Tag of Tokenized Assets, Leading a New Paradigm in the Crypto Space
This development challenges the notion that “tokenized assets are primarily speculative or passive investment tools.”
By actively applying these assets in yield generation strategies, BounceBit and Franklin Templeton are pioneering a new paradigm in the crypto space that may influence the future integration of real-world assets and reshape the landscape of decentralized finance.
The increasing number of tokenized Treasury bond products tracked by RWA.xyz proves that market interest in tokenization is growing, indicating that the crypto ecosystem is moving towards a broader trend of efficient capital utilization, supported by this shift.